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20 steps to On-Page Optimization for Ecommerce Websites
30 Apr

20 steps to On-Page Optimization for Ecommerce Websites

I’m always looking for great On-Page Optimization checklists, especially since quite a few E-commerce projects have fallen into my lap. Here is a great article that provides optimization recommendations for 15 areas on every product or category page on an E-commerce site. Perfecting On-Page...

Google's Plan to Penalize Over Optimization of Web Pages
24 Apr

Google’s Plan to Penalize Over Optimization of Web Pages

Just read two great blog posts that discuss how and why a web page would be considered “over optimized” by Google and therefor possibly be penalized by Google in their upcoming search engine algorithmic changes. Update 4/26/12: Because there is so much going on in the...

The REAL Definition of a Bounce and the Problem with Google Analytics
12 Apr

The REAL Definition of a Bounce and the Problem with Google Analytics

Just read an awesome blog post explaining the REAL meaning behind the Bounce Rate measurement in Google Analytics. Bounce Rate has always been one of those mysterious metrics that no one really understands. Is it a good thing or is it a bad thing?...

Content Marketing: One Words to Replace 20 Phrases
10 Apr

Content Marketing: One Words to Replace 20 Phrases

Just stumbled upon a great tweet/blog: 20 phrases you can replace with one word | Articles bit.ly/Hcp9fb — Tammy Portnoy (@tammyportnoy) April 10, 2012 that talks about circumlocution – using many words when one word is sufficient. Here are some great examples that can...

Link Building Tips for Dealing with Google’s Latest Algorithm Change Panda 3.3
04 Apr

Link Building Tips for Dealing with Google’s Latest Algorithm Change Panda 3.3

In case you’ve been hit and even if you haven’t – this is an EXCELLENT review on what you should and should NOT do when link building. As we know – one must build links – or else your site may disappear… However, one...

44 Ways To Truly Build Up a Social Media Campaign
02 Apr

44 Ways To Truly Build Up a Social Media Campaign

Just stumbled upon this GREAT blog post chronicling the 44 things that Lionsgate did in the Social Media Sphere to promote The Hunger Games and entertain and engage its fans. This definitely gives you some great ideas for: How you can use the different...