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Cleaning up Spammy Directory links
18 Dec

Cleaning up Spammy Directory links

C: SEO

Amazing Article that comes up with a creative way to remove Spammy directory links using the HTaccess file of your website… ingenious – can’t wait to try this out!!! Let me know if you’ve tried it and how it worked for you. One Headsmacking...

 WHICH VERSION OF GOOGLE ANALYTICS IS RIGHT FOR YOU?
18 Oct

WHICH VERSION OF GOOGLE ANALYTICS IS RIGHT FOR YOU?

With the public release of Universal Analytics, there are now many different methods to collect data from your website with Google Analytics. The aim of this guide is to provide guidance on which of these methods is right for your organization — and when...

TOP 11 Landing Page Platforms
09 Sep

TOP 11 Landing Page Platforms

Check out this EXCELLENT list of easy-to-produce landing page platforms perfect for your PPC/SEM Campaigns. Also find: Features, Pricing and Highlights 11 Landing Page Platforms: Create and Test Landing Pages Without IT | Cardinal Path Blog. 1. FORMSTACK www.formstack.com 2. HUBSPOT www.hubspot.com 3. INSTAPAGE...

Mobile Commerce - What You Must Do For Google
05 Jul

Mobile Commerce – What You Must Do For Google

There are three things a retailer must do: First, a retailer’s site must have what is known as a “vary header” that indicates user agent the mobile platform initiating a request; this tells Google that the content at the URL varies by user agent,...

Universal Analytics: Should I Switch or Not?
29 May

Universal Analytics: Should I Switch or Not?

By far the most complete description I’ve read about Universal Analytics.  Back in October 2012, Google announced Universal Analytics as the next version of Google Analytics. The tracking code has been overhauled completely, and there are plenty of back-end improvements. And they just opened...

(Not Provided) Not Anymore
22 May

(Not Provided) Not Anymore

An amazing presentation by Mozzy Tim Resnik… which teaches you (through the help of GA filters) how to analyze more data beyond the Organic Tab on Google Analytics which nowadays is 75% (Not Provided) Keywords. Reclaiming your google referral data mozinar by tim resnik...

Typical Digital Display Advertising Costs
14 Feb

Typical Digital Display Advertising Costs

AOL, Yahoo and other major publishers sell day-long homepage takeovers for around $500,000, media buyers report. According to media buyers, Hulu currently sells its video ad inventory at around a $30 CPM. Agencies say BuzzFeed typically charges around $100,000 for four or five pieces...

Businesses, Avoid Fake Local Reviews! You'd Be Surprised What's Considered Fake....
08 Feb

Businesses, Avoid Fake Local Reviews! You’d Be Surprised What’s Considered Fake….

Google Warns SEO & Businesses to Avoid Fake Reviews – Search Engine Watch #SEW. Once I saw this I had to share… many of us know that part of the Google Local Search Algorithm are getting reviews on your Google+ Local Page. Looks like Google, in...

Tool to Determine the REAL Winner in an Ad Copy A/B Split Test
31 Dec

Tool to Determine the REAL Winner in an Ad Copy A/B Split Test

I stumbled upon this amazing worksheet which helps you determine the REAL winner of a Google Adwords Ad Copy Split Test. I created a simple excel Ad Copy Split Testing Significance Calculator to make it easier. Simply fill the yellow cells with appropriate data...

Facebook for Content Marketers?
28 Nov

Facebook for Content Marketers?

Just read an awesome post on Copyblogger.com about the issues with Facebook, and the misnomer of people thinking that Facebook should be their businesses home base. Copyblogger calls this “digital sharecropping” – which is the dangerous practice of building your online business on someone...