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They Tell You Blog! But Is Your Blog An Asset Or A Liability?

They Tell You Blog! But Is Your Blog An Asset Or A Liability?

Recently, I have been pushing blogging to a number of my clients. There are tons of advantages of blogging for a company, especially as a strategy for getting ranked for a variety of keyword phrases related to your industry. And by the way… Google...

Optidge Recognized by AMA Houston

Optidge Recognized by AMA Houston

Recently the AMA Houston recognized Optidge at the AMA Crystal Awards that were held on May 26th at Hyatt Regency Downtown Houston. We were recognized for our amazing work on developing a blog for the Houston Symphony. Read More about the Project Here: Houston...

Have You Looked At Your Ecommerce Shopping Cart Lately?

Have You Looked At Your Ecommerce Shopping Cart Lately?

Optidge is working on quite a few Ecommerce Projects and we found this really awesome article that goes through 16 things that one should look for in his/her Ecommerce Shopping Cart Process!! Take a look and let us know what you think?

How Do You Know If Your Competition is Watching You?

How Do You Know If Your Competition is Watching You?

Google Analytics is a wonderful tool! Besides for page views and visitors, it often can tell you which of your competitors are visiting, or some might say, snooping around your website. I recently ran into one of these situations. I work with an online...

Find Your Most Retweetable Days and Times - TweetWhen.com

Find Your Most Retweetable Days and Times – TweetWhen.com

Check out this really cool FREE tool that @DanZarrella just released… It will help you determine what days and times your Twitter content is most retweeted. Check out TweetWhen.com. Our Most RT day/time is 2PM on Thursday. What is yours???

Top 60 SEO Checklist Before Launching A Website

Top 60 SEO Checklist Before Launching A Website

It’s easy to forget about the minute details of Search Engine Optimization (SEO) when launching a new website. I found this great article that goes through a very comprehensive SEO check list before making that website go live. By the way… even if you...

Battling the Google RoBots to Improve SEO

Battling the Google RoBots to Improve SEO

You know when people think of Search Engine Optimization they often think of keywords, meta-data, titles, descriptions, content, links… but don’t forget about the techy stuff… this is a great post about how one can manipulate and restricts the Google bots to his/her site’s...

Message Grader: Analyze the effectiveness of your email messages

Message Grader: Analyze the effectiveness of your email messages

Just finished a webinar with Dan Zarrella and found out about this Free Tool from HubSpot, the makers of Website Grader, to check your email messages to see if they’re well optimized. Using some really cool metrics, you will be able to send the...

Bauer Business Interview: Optidge

Bauer Business Interview: Optidge

A couple of weeks ago, I was asked to speak about Optidge, Internet Marketing Consulting and Services in Houston, and give a presentation on Social Media Marketing to the MBA level Internet Marketing Class at the C.T. Bauer College of Business, University of Houston....

New Search Engine Optimization Guide From Google

New Search Engine Optimization Guide From Google

Although online advertising works well for many companies – getting to the top of the search engines organically is the real key to increasing one’s business. Google recently released a new version of its SEO Starter Guide. This is an awesome tool for everyone,...