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A Newbies Guide to State of Search Conference 2017

A Newbies Guide to State of Search Conference 2017

So, I’ll start out with a bit of a clarification. I’m not a newbie to internet marketing by most standards. But this was the first time I ever attended the State of Search conference (now concluding its fourth year) or any conference that hyper-focused...

 WHICH VERSION OF GOOGLE ANALYTICS IS RIGHT FOR YOU?

WHICH VERSION OF GOOGLE ANALYTICS IS RIGHT FOR YOU?

With the public release of Universal Analytics, there are now many different methods to collect data from your website with Google Analytics. The aim of this guide is to provide guidance on which of these methods is right for your organization — and when...

Universal Analytics: Should I Switch or Not?

Universal Analytics: Should I Switch or Not?

By far the most complete description I’ve read about Universal Analytics.  Back in October 2012, Google announced Universal Analytics as the next version of Google Analytics. The tracking code has been overhauled completely, and there are plenty of back-end improvements. And they just opened...

(Not Provided) Not Anymore

(Not Provided) Not Anymore

An amazing presentation by Mozzy Tim Resnik… which teaches you (through the help of GA filters) how to analyze more data beyond the Organic Tab on Google Analytics which nowadays is 75% (Not Provided) Keywords. Reclaiming your google referral data mozinar by tim resnik...

Micro-Conversions: What Are They & What You Should Measure

Micro-Conversions: What Are They & What You Should Measure

Just stumbled upon a great post which speaks about micro-conversions. These “conversions” are typically actions visitors on your site can take which allow you to build connections with them. Instead of just tracking a Purchase or a Lead Form Completion – here are 5...

Remarketing Now Easier with Google Analytics Integration

Remarketing Now Easier with Google Analytics Integration

What an awesome surprise to find this blog post on Search Engine Land this morning. Google has made it easier and even more accurate to remarket, now with the help of Google Analytics: A Primer On AdWords Remarketing Using Google Analytics …Previously, we created...

The REAL Definition of a Bounce and the Problem with Google Analytics

The REAL Definition of a Bounce and the Problem with Google Analytics

Just read an awesome blog post explaining the REAL meaning behind the Bounce Rate measurement in Google Analytics. Bounce Rate has always been one of those mysterious metrics that no one really understands. Is it a good thing or is it a bad thing?...

How Do You Know If Your Competition is Watching You?

How Do You Know If Your Competition is Watching You?

Google Analytics is a wonderful tool! Besides for page views and visitors, it often can tell you which of your competitors are visiting, or some might say, snooping around your website. I recently ran into one of these situations. I work with an online...