Client:   SharkkLabs (recently bought by WeWork)

Brief:    SharkkLabs helps entrepreneurs and inventors bring their innovative products to the larger market. We worked on pre-launch campaigns for two different companies launching electric skateboards. When launching products on Kickstarter or IndieGogo launch day sales are very important. The best way to ensure success is to leverage a large email list to inform interested users that the product is now available for purchase. The pre-launch campaigns purpose was to build those email lists.

Company A

Goal: Obtain at least 5,000 email addresses at a cost of $10/email for launch in 4 weeks

Budget: $100k

Strategy: AdWords, YouTube, & Facebook Advertising

Results:

• 30,000+ email addresses for under $4/email
• Achieved in 2 weeks at 40% of estimated cost

Company B

Goal: Obtain at least 5,000 email addresses at a cost of $10/email for launch in 4 weeks

Budget: $30k

Strategy: AdWords & Facebook Advertising

Results:

• 8,000+ email addresses for under $2/email
• Achieved in 3 weeks at 30% of estimated cost