Parker School Uniforms has been providing school uniforms to over 800 schools and thousands of students since 1931. Their uniforms are known for exquisite materials, perfect construction, beautiful aesthetics and rugged durability. The quality of their clothing in addition to their commitment to customer service has led a 98.4% retention rate, virtually unheard of in the school uniform industry.
One thing that Parker School Uniforms was not known for, however, was a user-friendly, designer website. After struggling with the process of website reconstruction for over one and a half years, Parker School Uniforms hired Optidge to direct the project and get it back on schedule.
From start to finish, Optidge managed the entire rebuild of Parker School Uniforms’ site at ParkerSU.com. Optidge oversaw IT concerns and site structure design, wrote fresh copy and strategized traffic flow. They also optimized the entire site to receive more search engine traffic.
Although Parker School Uniforms’ primary concern remains providing the highest quality school uniforms at the lowest possible prices through ethically and morally sound sales principles, Optidge understood that generating sales and subsequent profits is a priority for any company. As such, Optidge provided expert advice regarding the best current e-commerce practices. Since the Parker School Uniforms site is designed for both parents and school employees, Optidge paid special attention to concerns such as usability and conversion optimization.
The result? A high quality, professional website that is at once easy to navigate, incredibly informative and quite simply a cut above anything else in this industry.