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iOS14 and Facebook Ads - What You Need to Know Right Now

iOS14 and Facebook Ads – What You Need to Know Right Now

If Facebook and/or Instagram Ads are ANY part of your business STOP and READ this now before it’s too late… Yes, that title is pretty “clickbaity” however it’s for a good reason… iOS14 is making changes that will be affecting all FB/IG advertisers (and...

TOP 11 Landing Page Platforms

TOP 11 Landing Page Platforms

Check out this EXCELLENT list of easy-to-produce landing page platforms perfect for your PPC/SEM Campaigns. Also find: Features, Pricing and Highlights 11 Landing Page Platforms: Create and Test Landing Pages Without IT | Cardinal Path Blog. 1. FORMSTACK www.formstack.com 2. HUBSPOT www.hubspot.com 3. INSTAPAGE...

Tool to Determine the REAL Winner in an Ad Copy A/B Split Test

Tool to Determine the REAL Winner in an Ad Copy A/B Split Test

I stumbled upon this amazing worksheet which helps you determine the REAL winner of a Google Adwords Ad Copy Split Test. I created a simple excel Ad Copy Split Testing Significance Calculator to make it easier. Simply fill the yellow cells with appropriate data...

Remarketing Now Easier with Google Analytics Integration

Remarketing Now Easier with Google Analytics Integration

What an awesome surprise to find this blog post on Search Engine Land this morning. Google has made it easier and even more accurate to remarket, now with the help of Google Analytics: A Primer On AdWords Remarketing Using Google Analytics …Previously, we created...

3 Ways To Track Clicks as Conversions in Adwords

3 Ways To Track Clicks as Conversions in Adwords

I went to an awesome seminar today run by Google!!! I learned and was reminded of many things. One of the topics that I was reminded about was the common question of “is it possible to Track Clicks as Conversions in Adwords.” Well the answer...

Should I Use Google's AdWords Keyword Tool for SEO Based Keyword Research???

Should I Use Google’s AdWords Keyword Tool for SEO Based Keyword Research???

Should I I often get this question… well my buddy Rand at SEOmoz just shared a wonderful blog post that proves that Google’s Keyword Tool is not at all what people make it out to be. The bottom line: Running discovery-focused searches in AdWords...