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Should I Use Google's AdWords Keyword Tool for SEO Based Keyword Research???

Should I Use Google’s AdWords Keyword Tool for SEO Based Keyword Research???

Should I I often get this question… well my buddy Rand at SEOmoz just shared a wonderful blog post that proves that Google’s Keyword Tool is not at all what people make it out to be. The bottom line: Running discovery-focused searches in AdWords...

Paid Search Marketing Influences In Store Purchasing

Paid Search Marketing Influences In Store Purchasing

Trying to sell PPC to your client, boss, or team? Ever wondered if paying for that click was really worth it. I just found this post that introduces a study on the impact of search marketing on in store purchasing. The following is a great...

I'm Seeing Ads Based on the Websites That I Visit

I’m Seeing Ads Based on the Websites That I Visit

Recently I was looking for where Google explicitly states that they will serve ads to you based on the websites you visit (even if those sites don’t have remarketing/retargeting code.) Well here it is for your reading pleasure… What information does Google use to...