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Podcast: How to run an award-winning Facebook advertising campaign | How the Fxck

Podcast: How to run an award-winning Facebook advertising campaign | How the Fxck

Watch and Listen on Youtube Listen on Anchor In this episode, we discuss Danny’s expertise areas: SEO & paid social. We focus on one social media ad campaign in particular. Optidge ran an advertising campaign for Degs & Sal, the eCommerce jewellery brand available...

Video: 3 Pillars of a Google Organic Search Campaign (SEO)

Video: 3 Pillars of a Google Organic Search Campaign (SEO)

Hello, my name is Danny Gavin. And today, we’re going to learn about how to set up a Google organic search campaign. When it comes to setting up an organic campaign, there are three levels or three parts; visibility, relevance, and authority. This is...

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

Recently, I was approached by a group of students from the Masters in Marketing program at Bauer College of the University of Houston to see if I could help them with some difficulties they were having with a school project. They presented the following...

A Little Bit of On-Page & Technical SEO Can Go a Long Way

A Little Bit of On-Page & Technical SEO Can Go a Long Way

Recently, I was reviewing some of our clients’ Google Analytics accounts and stumbled upon a great find. Our client has multiple websites, and we have been going through each one, finding and fixing up all of the on-page and technical SEO issues. For this...

Deceitful Linking Practices Thru Images

Deceitful Linking Practices Thru Images

Part of our job at Optidge is keeping up-to-date on the news and latest developments in the SEO and internet marketing world. So is Google’s trends analyst John Mueller, who was surprised to learn about a new type of deceitful behavior. Mueller called on...

How to Make Your E-commerce Website Google Friendly with Onsite SEO

How to Make Your E-commerce Website Google Friendly with Onsite SEO In case you missed Brooklyn’s largest gathering of e-commerce professionals at JCON last month, our very own Founder + Chief Strategist Danny Gavin spoke at the conference on all things SEO for E-commerce....

A Newbies Guide to State of Search Conference 2017

A Newbies Guide to State of Search Conference 2017

So, I’ll start out with a bit of a clarification. I’m not a newbie to internet marketing by most standards. But this was the first time I ever attended the State of Search conference (now concluding its fourth year) or any conference that hyper-focused...

Cleaning up Spammy Directory links

Cleaning up Spammy Directory links

Amazing Article that comes up with a creative way to remove Spammy directory links using the HTaccess file of your website… ingenious – can’t wait to try this out!!! Let me know if you’ve tried it and how it worked for you. One Headsmacking...

Mobile Commerce - What You Must Do For Google

Mobile Commerce – What You Must Do For Google

There are three things a retailer must do: First, a retailer’s site must have what is known as a “vary header” that indicates user agent the mobile platform initiating a request; this tells Google that the content at the URL varies by user agent,...

(Not Provided) Not Anymore

(Not Provided) Not Anymore

An amazing presentation by Mozzy Tim Resnik… which teaches you (through the help of GA filters) how to analyze more data beyond the Organic Tab on Google Analytics which nowadays is 75% (Not Provided) Keywords. Reclaiming your google referral data mozinar by tim resnik...