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Podcast: Does Learning SEO Require a Formal Course?

Podcast: Does Learning SEO Require a Formal Course?

Originally Posted at SEORant.com Does Learning SEO Require a Formal Course? Danny Gavin joins the SEO Rant Podcast to share his outlook on SEO education: The current state of formal SEO education Why SEO education has to be hands-on How to get the most...

Podcast: How to run an award-winning Facebook advertising campaign | How the Fxck

Podcast: How to run an award-winning Facebook advertising campaign | How the Fxck

Watch and Listen on Youtube Listen on Anchor In this episode, we discuss Danny’s expertise areas: SEO & paid social. We focus on one social media ad campaign in particular. Optidge ran an advertising campaign for Degs & Sal, the eCommerce jewellery brand available...

Video: 3 Pillars of a Google Organic Search Campaign (SEO)

Video: 3 Pillars of a Google Organic Search Campaign (SEO)

Hello, my name is Danny Gavin. And today, we’re going to learn about how to set up a Google organic search campaign. When it comes to setting up an organic campaign, there are three levels or three parts; visibility, relevance, and authority. This is...

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

Recently, I was approached by a group of students from the Masters in Marketing program at Bauer College of the University of Houston to see if I could help them with some difficulties they were having with a school project. They presented the following...

A Little Bit of On-Page & Technical SEO Can Go a Long Way

A Little Bit of On-Page & Technical SEO Can Go a Long Way

Recently, I was reviewing some of our clients’ Google Analytics accounts and stumbled upon a great find. Our client has multiple websites, and we have been going through each one, finding and fixing up all of the on-page and technical SEO issues. For this...

Deceitful Linking Practices Thru Images

Deceitful Linking Practices Thru Images

Part of our job at Optidge is keeping up-to-date on the news and latest developments in the SEO and internet marketing world. So is Google’s trends analyst John Mueller, who was surprised to learn about a new type of deceitful behavior. Mueller called on...

How to Make Your E-commerce Website Google Friendly with Onsite SEO

How to Make Your E-commerce Website Google Friendly with Onsite SEO In case you missed Brooklyn’s largest gathering of e-commerce professionals at JCON last month, our very own Founder + Chief Strategist Danny Gavin spoke at the conference on all things SEO for E-commerce....

A Newbies Guide to State of Search Conference 2017

A Newbies Guide to State of Search Conference 2017

So, I’ll start out with a bit of a clarification. I’m not a newbie to internet marketing by most standards. But this was the first time I ever attended the State of Search conference (now concluding its fourth year) or any conference that hyper-focused...

Cleaning up Spammy Directory links

Cleaning up Spammy Directory links

Amazing Article that comes up with a creative way to remove Spammy directory links using the HTaccess file of your website… ingenious – can’t wait to try this out!!! Let me know if you’ve tried it and how it worked for you. One Headsmacking...

Mobile Commerce - What You Must Do For Google

Mobile Commerce – What You Must Do For Google

There are three things a retailer must do: First, a retailer’s site must have what is known as a “vary header” that indicates user agent the mobile platform initiating a request; this tells Google that the content at the URL varies by user agent,...