Let’s first be blunt about our current business landscape: being present on social media is imperative to success for just about every competitive business. Optidge has extensive experience helping businesses get found and sell their products/services using social media advertising. The amount of customer data available thru social channels is staggering and ever-expanding. Let us help you take advantage of this opportunity in a target, ROI-focused approach.
Everyone is on social media. This is only light hyperbole. Chances are, if you’re selling something, most, if not all, of your buyers are on social media. This includes Facebook (the current BMOC), Twitter, Instagram, LinkedIn, and other trade-specific social sites. The trick is finding them, getting in front of them, and presenting a message that triggers the action you want. While that “trick” isn’t easy, it is something we, at Optidge, know how to do well.
It all starts with discussing your goals. Do you want to build brand awareness? Run a lead campaign to get contact information for a product launch planned for later this year? Or, are you looking for sales right here and now? All of these, and more, are situations that easily lend themselves to successful social advertising campaigns.
Then we’ve got to put our marketing nerd hats, push up our glasses, and do our research. One of the greatest gold mines in social media advertising is interest group targeting. With the wealth of demographic, psychographic, and personal data (anonymized) available on social, finding potential customers with high intent is much more possible than thru just about any other marketing channel currently.
Once we’ve decided who we want to target, we begin to craft our messaging. Working together with you, Optidge pairs our knowledge of the types of ads proven successful in previous campaigns with your knowledge of your brand and existing customers to build ads that will resonate with viewers.
Finally, we don’t just “set it and forget it”. Social advertising, like all of our digital advertising campaigns, are like a garden for Optidge. And we’ve got quite a green thumb. We’re always reviewing, tweaking, adding, pausing, and shifting different aspects of the campaigns. We’re constantly pruning the flowers to ensure the most blooms.
If you’re interested in Social Advertising or any of our other services, all you have to do is reach out. The medium is whatever is easier for you. Feel free to fill out our contact form, give us a call, or reach out on social media.