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WHICH VERSION OF GOOGLE ANALYTICS IS RIGHT FOR YOU?

WHICH VERSION OF GOOGLE ANALYTICS IS RIGHT FOR YOU?

With the public release of Universal Analytics, there are now many different methods to collect data from your website with Google Analytics. The aim of this guide is to provide guidance on which of these methods is right for your organization — and when...

Universal Analytics: Should I Switch or Not?

Universal Analytics: Should I Switch or Not?

By far the most complete description I’ve read about Universal Analytics.  Back in October 2012, Google announced Universal Analytics as the next version of Google Analytics. The tracking code has been overhauled completely, and there are plenty of back-end improvements. And they just opened...