How Optidge’s Innovative Digital Marketing Strategy Propelled a Commercial Construction and Development Company to New Heights
Highlands Construction is a reputable commercial general contractor company that also deals with real estate investment and property maintenance. Shaz, the owner, needed a way to drive quality leads and grow his business. Initially, he was skeptical about the power of Google Ads for his industry, where referrals and traditional means of finding services are common. However, he decided to give it a try and partnered with Optidge for digital marketing services.
Transitioning from relying heavily on referrals and traditional marketing to leveraging Google Ads for a commercial general contractor was a unique challenge. Shaz was unsure if the typical commercial customers would use Google to find general contractors in the Houston area. Furthermore, he was concerned about the cost of the campaign and wasn’t expecting significant results.
The results far exceeded Shaz’s expectations. Instead of just a few leads a month, Highlands started receiving multiple leads a day from the Google Ads campaign. Over time, the campaign has become more effective as Optidge’s team refined it based on analytics and search terms, thus continuously improving its performance.
In addition to the significant increase in leads, the company experienced a fivefold increase in revenue from the previous year. This year, they’re projecting to multiply their revenue by two and a half times.
Shaz appreciated the efficiency, no-nonsense communication, and excellent customer service that Optidge provided. He found that Optidge’s company culture closely aligned with Highlands’, which is based on a laid-back yet get-it-done atmosphere.
