Crystal Awards Spotlight #1: Closed-Loop PPC Attribution: How Two Campaigns Hit 56.7x and 39.3x ROAS
See how Optidge built campaigns for two different industries with one identical challenge at the foundation: gap between leads & attribution.
The Machines Need Better Data: 9 Lessons from brightonSEO and Hero Conf San Diego 2026
Two numbers, from two different rooms, in the same building, in the same week. In the paid media room, Brett Fish of TagHero put up a screenshot of a Meta...
SEO Isn’t Dead. Your Content Strategy Might Be.
Discover what drives AI search and how your content and SEO strategy must evolve to hit the markers both AI and SEO engines love.
Measuring What Matters: A Framework for Connecting Campaigns to Revenue
Optidge's Paid Search Analyst, Alejandro Torres, gives a framework for connecting campaigns to revenue and shares what metrics matter most.
Creative Is the New Targeting: How Meta’s AI Updates Are Changing Everything
Meta's AI overhaul, Andromeda and Gem, has changed the rules for paid social in 2025–2026. Creative is now the targeting. Here's what every Meta advertiser needs to know.
Agentic PPC: What “AI-Powered” Actually Means for Paid Search: Where Humans Still Win
What does "agentic PPC" actually mean, and where does AI genuinely help vs. where does human judgment still win? Insights from Optidge's Danny Gavin following his keynote panel at SMX Advanced 2026.
The Mid-Year Alignment Playbook: How Optidge Keeps Teams Unified When the Energy Fades
Energy fades mid-quarter, not mid-year. Here's how Optidge uses quarterly rocks, the Share the Legos framework, and radical context-sharing to keep teams aligned all year long.
From Manual Chaos to Automated Precision: What a HubSpot Automation Agency Can Build During Onboarding
If you're evaluating partners for HubSpot implementation or business automation, agencies who are willing to adapt make all the difference.
Optidge Named Finalist for 8 AMA Houston Crystal Awards, Here’s What That Means
Five Crystal wins. Eight nominations. Seven clients. Seven industries. The 2026 AMA Houston Crystal Awards ceremony took place on May 21st at the Royal Sonesta Galleria, and it was a...
Learning from Mistakes in PPC: Lessons from Optidge’s Real-World Challenges
Most agencies talk about wins. Sharing successes is what businesses feel helps convey their importance to potential clients. But that’s an outcome, not a story. Success is fleeting to those...