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2021 AMA Crystal Award Winner for Medical ID Jewelry Retailer Ad Campaign

2021 AMA Crystal Award Winner for Medical ID Jewelry Retailer Ad Campaign

Click here to check out the complete Case Study Optidge has received another accolade from our industry peers. This time, we’re pleased to announce we’ve won a 2021 AMA Crystal Award for our work with medical ID jewelry retailer American Medical ID, and were...

Podcast: How to run an award-winning Facebook advertising campaign | How the Fxck

Podcast: How to run an award-winning Facebook advertising campaign | How the Fxck

Watch and Listen on Youtube Listen on Anchor In this episode, we discuss Danny’s expertise areas: SEO & paid social. We focus on one social media ad campaign in particular. Optidge ran an advertising campaign for Degs & Sal, the eCommerce jewellery brand available...

iOS14 and Facebook Ads - What You Need to Know Right Now

iOS14 and Facebook Ads – What You Need to Know Right Now

If Facebook and/or Instagram Ads are ANY part of your business STOP and READ this now before it’s too late… Yes, that title is pretty “clickbaity” however it’s for a good reason… iOS14 is making changes that will be affecting all FB/IG advertisers (and...

Video: 3 Pillars of a Google Organic Search Campaign (SEO)

Video: 3 Pillars of a Google Organic Search Campaign (SEO)

Hello, my name is Danny Gavin. And today, we’re going to learn about how to set up a Google organic search campaign. When it comes to setting up an organic campaign, there are three levels or three parts; visibility, relevance, and authority. This is...

Video Interview: Staying Lean, Going Remote, & The Best Tool Stacks

Video Interview: Staying Lean, Going Remote, & The Best Tool Stacks

In the video below, Optidge founder Danny Gavin speaks with Eric Vardon, CEO of Morphio. The chat focuses on: Why digital marketing can’t be neglected in a company’s overall growth strategy. Finding the right balance of tools for your business. How to differentiate your...

2020 AMA Crystal Award Winner for NYC Luxury Retailer Ad Campaign

2020 AMA Crystal Award Winner for NYC Luxury Retailer Ad Campaign

Optidge has received another accolade from our industry peers. This time, we’re pleased to announce we’ve won an 2020 AMA Crystal Award for our work with luxury New York retailer Degs & Sal, and were finalists for our SEO work with Rollac. The awards...

Mexico Promotes Social Distancing Efforts With the Help of a New Super Hero

Mexico Promotes Social Distancing Efforts With the Help of a New Super Hero

It’s a bird, it’s a plane, no it’s Susana Distancia! From radio, and television, to Twitter and Facebook, this superhero cartoon character has been appearing as a part of a public service announcement throughout all Mexican media since the initial outbreak of the coronavirus....

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

Recently, I was approached by a group of students from the Masters in Marketing program at Bauer College of the University of Houston to see if I could help them with some difficulties they were having with a school project. They presented the following...

A Little Bit of On-Page & Technical SEO Can Go a Long Way

A Little Bit of On-Page & Technical SEO Can Go a Long Way

Recently, I was reviewing some of our clients’ Google Analytics accounts and stumbled upon a great find. Our client has multiple websites, and we have been going through each one, finding and fixing up all of the on-page and technical SEO issues. For this...