Measuring What Matters: A Framework for Connecting Campaigns to Revenue
Optidge's Paid Search Analyst, Alejandro Torres, gives a framework for connecting campaigns to revenue and shares what metrics matter most.
Creative Is the New Targeting: How Meta’s AI Updates Are Changing Everything
Meta's AI overhaul, Andromeda and Gem, has changed the rules for paid social in 2025–2026. Creative is now the targeting. Here's what every Meta advertiser needs to know.
Agentic PPC: What “AI-Powered” Actually Means for Paid Search: Where Humans Still Win
What does "agentic PPC" actually mean, and where does AI genuinely help vs. where does human judgment still win? Insights from Optidge's Danny Gavin following his keynote panel at SMX Advanced 2026.
The Mid-Year Alignment Playbook: How Optidge Keeps Teams Unified When the Energy Fades
Energy fades mid-quarter, not mid-year. Here's how Optidge uses quarterly rocks, the Share the Legos framework, and radical context-sharing to keep teams aligned all year long.
From Manual Chaos to Automated Precision: What a HubSpot Automation Agency Can Build During Onboarding
If you're evaluating partners for HubSpot implementation or business automation, agencies who are willing to adapt make all the difference.
Optidge Named Finalist for 8 AMA Houston Crystal Awards, Here’s What That Means
Five Crystal wins. Eight nominations. Seven clients. Seven industries. The 2026 AMA Houston Crystal Awards ceremony took place on May 21st at the Royal Sonesta Galleria, and it was a...
Learning from Mistakes in PPC: Lessons from Optidge’s Real-World Challenges
Most agencies talk about wins. Sharing successes is what businesses feel helps convey their importance to potential clients. But that’s an outcome, not a story. Success is fleeting to those...
Lessons on Entrepreneurship, AI, and Marketing Strategy: The Fast Forward Podcast Highlights
Danny Gavin, founder and Chief Strategy Officer at Optidge, recently joined Jeffrey Mailey on the Fast Forward Podcast for a conversation that had nothing to do with campaign settings or platform updates.
Paid Media + CRM: How to Connect Ad Spend to Actual Revenue
Are your paid media efforts getting forms filled, but nothing else? Based on an appearance on PPC Zone, this blog helps focus on what matters.
How to Create a Brand Voice That Resonates With Your Audience (and AI)
AI exposes weak brand voice and amplifies strong ones. Here's how to define a voice system that works for both humans and machines.