Blog

Work with a marketing agency that mentors, not just delivers. Optidge builds trust, transparency, and long-term success through a mentorship.

Paid social media campaigns have the potential to generate incredible ROI –  businesses with well-executed social media strategies see an average of 28% higher engagement and conversions than those without....

It has been said that to excel truly, a (digital) marketing agency must deeply understand its client’s business, target audience, and brand identity to create effective campaigns. Success isn’t just...

Have you been running paid social campaigns that seem like they should deliver results, but don’t—and you’re frustrated trying to figure out what’s missing? We have you covered. When Joseph...

Keyword attribution identifies which keywords played the most significant role in driving a specific user action on a website—whether making a purchase, subscribing to a newsletter, or downloading content. Understanding...

As we approach the end of the year, it’s a perfect time to reflect on the remarkable achievements and milestones that have defined 2024 for Optidge. This year has been...

Did you know that 96% of businesses in the United States are on social media? But only 41% use it to drive revenue. That means 55% overlook the massive potential...

As we’ve journeyed through 2024, quickly approaching a milestone mark of 75 episodes, we are thrilled to announce our latest achievements and top streamed episodes.

Curious about what makes exceptional account management a game-changer for your business? Let’s dive into how our unique approach at Optidge can make all the difference in your digital marketing and partnership experience. 

You may know when it’s the right time to partner with a digital marketing agency, but how do you know if the agency you’ve partnered with is a bad match? ...