Leverage the power of social media ads to build your brand and get more customers.
Social media advertising is different from SEO or Paid Search. You’re not responding to a search query. Instead, you’re proactively disrupting people’s social media feeds by showing them content that is interesting to them. These platforms know a huge amount of precise information about their users. By paying to advertise here, we leverage their detailed knowledge of their users so we target the exact audience that needs your service or product.
It’s cost-effective too: social media ads allow you to increase brand awareness and generate leads for a much lower cost than traditional media. It also levels the playing fields and allows smaller brands to reach a large audience for a reasonable cost.
We gather information: about your brand, target market and audience. We then define the goals (lead gen, sales), develop a persona and build a multi-funnel campaign structure of how and where will target your audience.
We do everything: writing enticing ads, designing visuals and producing video content. All 100% aligned with your brand, of course. Got your own in-house design team? Fabulous! We’ll collaborate based on our strategy, using your content in the campaigns.
You get the final say on everything: the budget, the creatives, the platforms. There are no surprises – we keep you in the loop every step of the way.
We analyze the leads as they come into your CRM. Don’t have a CRM? We build you a basic CRM so we can track the lifetime and quality of the leads.
If relevant, we create automated email marketing campaigns to nurture these leads and guide them further down the sales funnel.
We don’t leave campaigns running for weeks on end, hoping for the best. As soon as we have enough data, we scrutinize the results so we can improve outcomes by trying different variations, audiences, and messaging.
How we helped Braincheck achieve an 81% increase
in conversions with paid
With $1+ million in ad spend on social platforms in our back pocket, we’re extremely comfortable with the everchanging intricacies of these platforms. We’ve even won awards along the way.
We care about right-fit conversions. We’d rather get you less high-quality leads that convert into paying customers, than wow you with impressive-looking metrics which don’t turn into actual business. Our job is not over once someone clicks an ad – we monitor the whole sales funnel to optimize conversions.
We’re always asking: how can we get better results for a lower cost? We do this through rigorous & ongoing analysis of performance data. We then scale back on less-effective campaigns and allocate more budget towards the higher-performing campaigns.
We don’t assume we know the outcomes, even if we’ve run similar campaigns. Instead, we listen to the data and adjust accordingly. By being open-minded and curious, we find pockets of hidden opportunities that allow us to increase your ad performance. We’re constantly running AB tests to make sure we’re using your money in the best way possible.
We provide you with Comprehensive or Integrated Data Studio Dashboards so you can see the performance of all campaigns and platforms in real time.
It depends on how quickly you want to see results. While SEO is a longer-term strategy, paid ads deliver more immediate results. We usually suggest starting with a paid search campaign so you see ROI from the start. It also gives us data-driven insight into what keywords work best which in turn helps us build a robust SEO strategy. However, there are clients who prefer to start with a longer-term investment in SEO. For best long-term results, a combination of SEO and paid campaigns are recommended.
SEO is about playing the longgame. SEO is not a simple strategy. It has many sub-strategies that allow it to be extremely effective in the long run. Most businesses can expect to see SEO results within six months. It’s important to remember that SEO is an investment which pays you back over time.
Yes! However, results like these do not happen overnight. You can’t buy Google’s love - you need to earn it. It takes analysis, research, strategy, and technical onsite optimizations to reach this prized position. It also depends on your industry, competitors and a bunch of considerations that impact your ability to rank.
Yes. Getting the result you want at the price you need is not an overnight process. It takes commitment from both parties. We ask you to commit to an initial three-month agreement so we can roll up our sleeves, get to know your business and build campaigns that work hard for you. Not satisfied? Just give us 30 days’ notice at any point, and you can move on.
We don’t promise you the world and then disappoint you. While the first iteration of a campaign may not work right away, we’ll never wait for you to tell us it’s not working. We’ve got our eye on the ball - every day. If it’s not performing as we expected, we pivot, adjust and put our creative thinking hats on. There is ALWAYS an option. And we will find it.
That depends on your offer, product, and industry. Contact us and we’ll recommend a minimum suggested budget based on your goals.