Unveiling how a strategic PPC campaign management amplified lead generation and skyrocketed ROI for Nick’s Plumbing & Air Conditioning Services
Nick’s Plumbing and Air Conditioning is one of the oldest and most trusted plumbing and HVAC providers in Houston. As a family-run business established in 1979, Nick’s is a full-service plumbing provider serving both commercial and residential clients. Nick’s is known for its team of highly experienced technicians and impeccable customer service.
Nick’s Plumbing & Air Conditioning Services held a significant footprint in the local market but grappled with issues surrounding their PPC campaign management. These issues were negatively affecting lead generation and overall ROI. They needed an effective PPC advertising strategy to stay competitive and expand their market share. The critical hurdles included:
Nick’s Plumbing & Air Conditioning Services entrusted Optidge to navigate these challenges and devise a successful PPC strategy.
In response to the unique challenges facing Nick’s Plumbing & Air Conditioning Services, Optidge outlined a comprehensive strategy:
Nick’s Plumbing and Air Conditioning increased Their Organic Traffic by 202% Through SEO-Focused Content Strategy and Website Migration.
We set out to rebuild the site on WordPress while maintaining Nick’s hard-earned SEO rankings.
Once we had rebuilt the site, the next step was to improve the site content in order to increase organic traffic.
Nick’s Plumbing and Air Conditioning increased Their Organic Traffic by 202% Through SEO-Focused Content Strategy and Website Migration.
We set out to rebuild the site on WordPress while maintaining Nick’s hard-earned SEO rankings.
Once we had rebuilt the site, the next step was to improve the site content in order to increase organic traffic.
The meticulously designed PPC campaign management strategy by Optidge resulted in significant improvements for Nick’s Plumbing & Air Conditioning Services:
Through their partnership with Optidge, Nick’s Plumbing & Air Conditioning Services surpassed their PPC campaign performance goals. They not only generated a higher quantity and quality of leads but also managed to significantly reduce their CPL. The dramatic improvement in local market visibility led to enhanced brand recognition. This case study showcases the remarkable benefits of a strategic approach to PPC advertising, cementing Optidge’s expertise in effective PPC campaign management.