BrainCheck provides the next generation of cognitive testing with the ability to administer neurocognitive tests on the iPad, iPhone, and the computer to assess cognitive decline, traumatic brain injury, and overall cognitive health during wellness visits
BrainCheck turned to Optidge to increase the number of quality leads and drive trial sign-ups.
By utilizing the advertising platforms of Google, Microsoft, Facebook, and LinkedIn, we were able to structure the campaign for each platform to mirror the customer’s journey to guide them further down the sales funnel. This allowed to us to create a sophisticated outreach campaign based on previous behaviors and interactions with the brand.
Having elaborate structures with nuanced audiences made sure users saw the exact message they needed at each stage in their journey.
I The individualized marketing funnel strategy gave us full control over what creatives (graphics & videos) users saw at each stage of their journey as well as the ability to focus our budget on where we saw the best results.