The Only Custom HubSpot Solution Built Specifically for Medical Device Companies

Leverage our deep industry expertise and proven strategies to transform HubSpot into a powerful engine for lead generation, engagement, and sales.

Turn HubSpot Into Your Competitive Advantage

Without the right expertise, many medical device companies only tap into 15% of Hubspot’s Potential.

This leads to underwhelming ROI and wasted potential (not to mention, high operating costs).

The Advantage of a Gold-star Hubspot Partner

Align Teams for Growth

When sales, marketing, fulfillment, and customer experience teams aren’t aligned, growth stalls. We create the bridge that connects and empowers every department.

When critical data is fragmented, you can’t act on real-time trends. We streamline and help visualize your custom dashboards.

Without the right workflows, deals will fall through the cracks. We eliminate repetitive manual tasks and speed up lead nurturing for increased customer retention.

A lack of integration across teams creates a fragmented customer experience – We holistically improve customer journeys so you can reap the benefits.

With HubSpot’s premium price tag, it’s vital to maximize its features for streamlined operations and growth.

Overcome Growth Challenges with Custom Hubspot Solutions

Aligning HubSpot with the unique demands of medical device team operations often results in fragmented information and missed opportunities.

Integrating HubSpot with Optidge’s expertise unlocks key benefits for medical device companies:

Create workflows and automate repetitive tasks → free up valuable time for your team to focus on high-impact activities.

With customized reports and analytics, make informed decisions based on data-driven insights to increase revenue and operational improvements.

Nurture leads and close deals faster with HubSpot’s CRM, sales tools, and service hub – all customized for a specific focus on the medical device industry.

Take advantage of HubSpot’s powerful features to centralize data for streamlined marketing and sales initiatives.

We Understand Your Customers

The Three Key Buyer Types in the Medical Device Industry

Success in the medical device industry isn’t just about having a powerful CRM—it’s about knowing your buyers inside and out. There are three key buyer types, each with unique needs, sales cycles, and engagement strategies:

  • Direct Buyers: Hospitals & Physicians
  • Distributors: Expanding Market Reach
  • OEMs: Partners in Innovation

We help you navigate these complexities with automation, data-driven insights, and seamless relationship management.

Hospitals and physicians demand more than just cutting-edge medical devices, they need solutions that are efficient, compliant, and seamlessly integrated into their existing systems. Selling to these buyers requires a high-touch, personalized approach:

✔ Track every interaction to nurture trust and guide purchase decisions

✔  Automate follow-ups & approvals to streamline complex sales cycles

✔ Centralize communication for better transparency and efficiency

In a highly regulated industry, efficiency isn’t optional, it’s essential.

Distributors act as an extension of your sales team, but without the right tools, misalignment can cost you sales.  They need instant access to product details, sales tools, and seamless communication.

✔ Provide co-branded marketing assets through a centralized portal

✔ Automate sales sequences & performance tracking for better results

✔ Maintain visibility into deal pipelines to optimize collaboration

When your distributors have what they need, your market reach grows without added complexity.

Original Equipment Manufacturers (OEMs) don’t just buy, they integrate your devices into their own solutions. Keep these high-value relationships running smoothly.

✔ Advanced pipeline & contract management to track every stage of the partnership

✔ Automated compliance tracking & reporting to meet industry standards

✔ Seamless workflows for negotiations, orders, and product development

Stronger partnerships mean faster growth and greater scalability.

Powerful Tools. Smarter Sales. Seamless Growth.

HubSpot support with Optidge is more than lead tracking, it’s your key to unlocking efficiency, trust, and long-term success in the medical device industry. Ready to optimize your sales strategy? Let’s talk.

How Optidge Helps
Medical Device Companies Succeed

CRM Implementation & Migration Management & Administration Workflow Automation
Email Marketing & Campaign Management Knowledge Base Development Sales Enablement Tools
Custom Reporting & Analytics

Unleash the Earning Power of your Hubs

Marketing Hub

Maximize Your Marketing Impact
Increase sales and streamline your marketing efforts with customized solutions that connect you to your target market and maximize ROI with advanced analytics.

Sales Hub

Streamline Sales and Scale with Confidence
Empower your sales team with advanced pipeline management, sales automation, and reporting tools, designed to accelerate growth and streamline sales processes.

Service Hub

Enhance Customer Service and Support
Build stronger, lasting relationships with your customers using service tools that improve communication, increase team productivity, and increase customer satisfaction.

Content Hub

Craft Compelling Customer Experiences
Enable your marketing and development teams to deliver dynamic, personalized content with a flexible CMS that is both secure and scalable.

Operations Hub

Simplify Data Management and Business Operations
Keep your customer data clean, organized, and accessible. Automate business processes for a seamless view of customer interactions, ensuring efficient and personalized experiences.

Commerce Hub

Optimize Your E-Commerce Experience
Use powerful solutions for revenue collection, billing, and subscriptions to streamline your commerce operations – fully connected tools with your CRM to provide a uniform customer experience.

Optidge’s Roadmap to Successful Hubspot Integration

What Our Medical Device Clients Have to Say

Heart of Innovation: Revolutionizing Data Management for Berlin Heart with HubSpot CRM

Partner with Optidge, Your HubSpot Experts

With Optidge, you’re not just getting a HubSpot partner – you’re gaining a team that understands the intricacies of the medical device industry. 

Let us help you stay compliant and drive efficiency and growth through tailored HubSpot solutions.

Our expertise extends beyond Hubspot to full-scale digital marketing strategies that drive measurable growth. 

We guarantee that every aspect of your digital ecosystem – from SEO and paid search to content marketing and conversion rate optimization – works seamlessly to attract and convert high-value clients.