Meta quietly rewired how ads get delivered with two AI systems, Andromeda and GEM, and the old “stack interests, test, then scale” playbook is now working against you. This free one-page toolkit gives you the new playbook in a format you can actually use Monday morning: no fluff, no 40-page PDF, just the moves that matter.
What’s inside (bulleted on the page)
The 7-move Monday checklist — what to change in your account today, from consolidating audiences to scaling winners in place
The Rubik’s Cube framework — a fill-in template to build 8 genuinely different ads in 20 minutes
The persona recipe — how to map buyers by level of awareness so Meta’s AI can find them
The metrics that actually matter now — what to watch instead of single-ad conversions
The fit checklist — a fast green-flag/red-flag test for whether Meta is even right for a client or product