Meta’s new AI systems (Andromeda and Jem) have completely rewritten how ads get served, who sees them, and what actually works in 2026. If your Meta ROAS is slipping and you’re not sure why, this webinar is for you.
25–30 min · Presented by Grace Glass, Paid Social Strategist at Optidge
This is the same briefing Grace gave our internal team, updated and recorded for marketing leaders who want the straight story on Meta Ads AI.
If you’ve been running Meta ads for a few years, you probably built your approach around detailed audience targeting: layering interests, building lookalikes, A/B testing every element until you found the winning combination.
That approach isn’t just less effective. In 2026, it’s actively holding you back.
Meta’s AI has fundamentally shifted what it rewards. The platform no longer cares as much about how narrow your targeting is. It’s reading your creative (interpreting what’s in your ads, who they’re meant for, and whether they signal the right intent) and using that to decide who sees them.
If your creative strategy hasn’t kept up, you’re likely seeing the problems below. This isn’t a budget problem. It’s a strategy problem, and it has a fix.
Grace Glass, Paid Social Strategist at Optidge, breaks down exactly what changed, why it matters, and what to do about it: in plain language, with real examples.
Meta’s ad ranking system no longer waits for you to tell it who your audience is. It reads your creative (the visuals, the copy, the hooks) and uses that to make the decision itself. You’ll learn what that means for how you build and structure campaigns.
The days of minor A/B iterations are over. Andromeda rewards genuinely different creative: new personas, new messaging angles, new visual styles. We’ll walk through the exact framework our team uses with every client to build diverse creative at scale.
Jem is Meta’s unified learning engine that now ties together data across Facebook, Instagram, WhatsApp, and Threads for the first time. We’ll explain what that means for your organic content strategy, and why the two sides of the house need to be working in sync.
From quarterly creative sprints to AI-assisted ideation, we share what we’ve actually changed in how we build and manage paid social campaigns, and what’s working.
Not every business is a great fit for Meta right now. We’ll help you assess whether your product, creative flexibility, and campaign goals set you up for success, or whether something needs to shift first.
Grace Glass is a Paid Social Strategist at Optidge, a digital marketing agency specializing in paid media for growing brands. She works directly in Meta Ads Manager every day, managing campaigns, building creative strategy, and staying ahead of platform changes so her clients don’t have to.
This webinar is the same presentation she gave to our internal team, updated, re-recorded, and expanded for marketing leaders and business owners who want the straight story on what’s happening with Meta Ads AI and what to do about it.
If any of these sound like your team, this briefing was built for you.
You’re spending $10K–$100K/month on Meta ads and performance has plateaued or dropped.
You’re a marketing leader or business owner trying to understand what’s actually changed on the platform.
Your team is still running campaigns the way they did in 2022 or 2023.
You’ve heard about Advantage+ or Meta AI but don’t have a clear picture of what it means in practice.
You want a tactical, honest breakdown, not vendor fluff or vague “best practices.”
Watch the webinar free and get instant access.
Straight answers before you hit play.
About 25–30 minutes. No filler, just the framework and the tactics.
Yes. All you need is your name and email.
If you’re running paid social on Facebook or Instagram, yes. The Andromeda and Jem updates affect every advertiser on the platform regardless of industry or business size.
At the end of the webinar, you’ll have the option to book a complimentary call to discuss your goals and strategy with our team. No obligation, just a focused conversation about your account.
25–30 min · Presented by Grace Glass, Paid Social Strategist at Optidge · No fluff, all tactics
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Meta’s AI isn’t slowing down, and the gap between advertisers who understand it and those who don’t is widening every quarter. This webinar gives you the foundation to be on the right side of that gap.