Discover how a refined ads and a robust tracking system helped to maximize marketing dollars and boost revenue for Allied Outdoor Solutions, a Houston-based company creating custom, handcrafted outdoor living spaces for customers.
Allied Outdoor Solutions, a leading outdoor living enhancement provider in Houston, Texas, faced a significant challenge: they could not accurately track the revenue generated from their Google Ads campaigns.
Despite their strong market presence in key regions like DFW, Houston, Austin, San Antonio, and Phoenix, the inability to attribute revenue to specific campaigns left a critical gap in their digital marketing strategy. Their high-end services, such as custom driveways and covered patios, demanded a sophisticated advertising approach that could attract high-intent customers and measure the financial impact.
Allied partnered with Optidge to refine their Google Ads strategy and implement robust tracking mechanisms to ensure that every marketing dollar spent could be directly linked to measurable revenue.
In response to the unique challenges facing Allied Outdoor Solutions, Optidge outlined a comprehensive strategy:
We began by conducting an exhaustive audit of Allied’s Google Ads campaigns, identifying key areas for improvement.
We restructured the campaigns around core service lines like Outdoor Kitchens and Pools, aligning ad copy with user intent and optimizing ad spend.
Post-restructuring, we implemented a rigorous optimization schedule, starting with eCPC and transitioning to automated bidding strategies like Maximize Conversions.
This approach focused on quality leads, enhanced budget efficiency, and included testing on Microsoft Bing and Google’s updated Broad Match keywords.
We leveraged WhatConverts (software for comprehensive lead tracking) to label and score leads in real-time, transforming the data into actionable insights.
This allowed us to refine campaigns and optimize budget allocations, ensuring that every lead was effectively connected to revenue.
Our strategy aligned with Allied’s long-term goals, featuring a twelve-month plan with continuous data analysis and creative planning.
Regular communication ensured our tactics remained responsive to market dynamics and aligned with Allied’s objectives.
The strategies we implemented resulted in substantial success for Allied Outdoor Solutions. Over the course of 2023:
Strategic Success: Restructuring and optimizing Google Ads campaigns effectively addressed revenue tracking challenges and amplified financial outcomes.
Data-Driven Growth: Demonstrated the impact of aligning digital marketing strategies with business goals, driving substantial growth.
Revenue Impact: Achieved substantial revenue growth, exceeding goals by over 300%.
ROI: Delivered an impressive 12.5x return on ad spend.
Award: 2024 AMA Crystal Award for Best Large Paid Search Campaign