GDS Corp & Optidge Case Study

The Client

GDS Corp. is a manufacturer of commercial gas detectors. Many of their products are used by the oil and gas industry in environments such as refineries and even on offshore oil rigs. They sell most of their products through distributors.

Our goal

Increase traffic to website & increase website generated leads.


A Diagram Of Session Per Month

For SEO, Optidge went thru the website as a whole and optimized all of the technical aspects. We continue this optimization monthly as part of our ongoing efforts. Additionally, utilizing the clients knowledge and expertise, we’ve created content for the website. We also added a website to the blog that features the consistently updated, fresh industry content.

Pay-Per-Click efforts are ever evolving. We’ve successfully targeted different locations including the West Permian basin. We’ve also run specialty, short-term campaigns for events like the Offshore Technology Conference (OTC).

The results

Key metrics include

  • Organic
    • 850% increase in organic sessions over 3 years
    • 130% increase in organic goal completions
  • Pay-Per-Click
    • ~120 goal completions/month on average
    • Brought cost per conversion down 90% in 3 years