Layher International is a globally regarded scaffolding manufacturer and supplier for the petrochemical, energy, manufacturing, and construction industries. Their North American subsidiary, Layher North America, maintains a substantial and comprehensive, ready-to-ship inventory of German-engineered solutions in Texas, Alabama, Maryland, Florida, Alberta, and Ontario. Known for its standards of excellence and full-service solutions, Layher invests heavily in building long-term, high-value customer relationships.
With clear targets and a limited timeframe, we focused on maximizing the efficiency of our modest budget to generate the highest volume of qualified leads.
“Before Optidge, our digital campaigns did not convert.
Since this campaign, we have had a constant stream of new customers and new business.”
Before meeting Optige, our digital campaigns were everything to everybody and leads did not convert. There was no oversight and spending ad money on clicks that don’t convert is a major concern. It ended up being very expensive since there was no measurable outcome. Optidge has saved us a lot of money because they help us to be strategic about our digital inbound marketing. Since the campaign, we have had a constant stream of new customers and new business, and we were able to measure it. It is a lot of work behind the scenes, but their constant adoption, optimization, and recommendation for opportunities is the main driver for the high return on ad spend. It makes a big difference in this competitive field of digital marketing.
– Stefan Poetsch, COO, Layher