Nick’s Plumbing and Air Conditioning is one of the oldest and most trusted plumbing and HVAC providers in Houston. As a family-run business established in 1979, Nick’s is a full-service plumbing provider serving both commercial and residential clients. Nick’s is known for its team of highly experienced technicians and impeccable customer service.
Nick’s Plumbing and Air Conditioning understood the value of SEO and had grown their business by investing in SEO early on.
But as COVID-19 peaked in mid-2020, they were facing two challenges when it came to their online presence.
They turned to Optidge to help them rebuild their website, and then increase their organic traffic to generate more leads and sales.
Redesign the website in WordPress, while maintaining organic traffic. Then, work to increase traffic to the website.
Nick’s Plumbing and Air Conditioning increased Their Organic Traffic by 202% Through SEO-Focused Content Strategy and Website Migration.
We set out to rebuild the site on WordPress while maintaining Nick’s hard-earned SEO rankings.
Once we had rebuilt the site, the next step was to improve the site content in order to increase organic traffic.
Optidge’s robust and thorough SEO-focused strategy met – and exceeded – objectives.