Shrader & Associates, L.L.P, a Texas-based personal injury and mesothelioma law firm, needed a more consistent, cost-efficient flow of qualified leads.
Their existing paid search efforts lacked structure, reliable tracking, and clear reporting. Optidge rebuilt their strategy, created transparency, and helped establish paid search as a sustainable lead generation channel.
Yes, you can win in the most expensive PPC market in the country. Here’s how we did it:
Shrader Law had invested in paid search in the past, but struggled to translate clicks into consistent, high-quality leads. Without structured campaigns, geographic targeting, or reliable conversion tracking, the firm laced visibility into its paid media performance.
Mesothelioma and Asbestos law is a highly competitive, high-cost space in digital advertising. It’s known for having some of the highest Cost Per Clicks (CPCs) for Google Ads.
Shrader Law’s paid search campaigns delivered inconsistent lead flor without clear insight into performance.
3. Lack of Structure
Campaigns lacked strategic organization and geographic targeting.
4. Limited Visibility
Without reliable tracking or reporting, the firm struggled to evaluate ROI and understand where marketing dollars were going.
5. Need for Change
Shrader Law sought a structured, tranparent approach to improve efficiency and generate consistent, high-quality leads.
We collaborated with Shrader Law to create a sustainable, structured strategy designed to deliver consistent, high-quality leads.
Our focus was on building a scalable system, not just running ads. our approach included:
1. Comprehensive Account Assessment: We analyzed past campaign performance and existing marketing conditions to define a clear roadmap forward.
2. Strategic Campaign Restructuring: Campaigns were rebuilt with a focus on local visibility, relevance and efficiency.
3. Collaborative Performance Alignment & Goal Setting: We worked closely with the Shrader Law team to align on lead goals, success metrics, and reporting needs.
Within the first six months of working together, the client saw meaningful improvements in lead generation and booked clients from paid search:
Optidge transformed Shrader Law’s mesothelioma lawyer paid search program from a fragmented, underperforming effort into a scaleable lead generation channel.
Today, the firm receives steady, cost-effective leads from their paid campaign, backed by transparent reporting and ongoing strategic optimization.
As for us, we’re thrilled to have received a Crystal Award for Best Large Paid Search Campaign, an honor that speaks to our team’s commitment to clients and customized strategies for success.
Achieve PPC success with expert-led strategies and a strong commitment to partnership that delivers real ROI.