Optidge developed a three-phase Meta ad campaign to optimize budget allocation, strategic timing, and audience targeting.
In the initial phase, resources were allocated more toward prospecting to generate awareness, gradually shifting to retargeting near each deadline to capture conversions.
Prospecting used interest-based targeting and lookalike audiences, including past entrants and users who engaged with the website or social media.
Retargeting focused on users who interacted with ads, engaged with the site, or began but did not complete entry submissions.
The daily budget was incrementally increased throughout each phase, and successful audiences and creatives were prioritized.
Extensive testing in Phase 2 allowed adjustments to optimize the campaign’s prospecting and retargeting.
Copy emphasized the Lovie Awards’ prestige, new categories’ introduction, and deadlines to create urgency. Messaging was consistently aligned with European norms (e.g., European date formats).
Optidge’s approach delivered substantial growth and ensured profitability, showcasing the importance of data-driven optimization in award advertising campaigns. By leveraging a meticulously crafted strategy, including precise audience targeting and adaptive budget allocation, Optidge helped the Lovie Awards exceed growth and revenue goals, cementing its position as a premier European digital awards program.
The client appreciated the comprehensive strategy, stating that the campaign delivered exceptional results while maintaining the integrity of the Lovie Awards’ mission to celebrate Europe’s best in digital innovation.
This campaign harnessed recognition for Optidge at the 2024 AMA Crystal Awards for the Best Paid Social Campaign.
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