Oasis Tile, a premier online retailer specializing in high-end tiles for kitchens, bathrooms, and pools. They operate in one of the most competitive e-commerce segments of the home design market. Competing against national chains and marketplaces, the brand sought to strengthen its digital presence and capture greater market share through improved organic visibility, higher-quality traffic, and consistent sales growth.
Since 2024 we’ve seen:
→ Year-over-year Organic Sales Growth: +154%
→ Organic Search Orders Growth: +302%
→ Organic Search ROI Multiple: rose from 1.86x → 6.70x in one year.
Optidge developed a long-term, data-backed e-commerce SEO strategy to position Oasis Tile as a leader in organic performance within the category.
The tile industry is highly competitive, dominated by large national players with massive catalogs and advertising budgets.
For Oasis Tile, standing out meant overcoming several obstacles:
The challenge wasn’t simply to generate traffic, but to ensure that traffic converted — and that Oasis Tile’s digital experience reflected the premium nature of its products.
The challenge wasn’t simply to generate traffic, but to ensure that traffic converted — and that Oasis Tile’s digital experience reflected the premium nature of its products.
Optidge developed a long-term, data-backed SEO strategy to position Oasis Tile as a leader in organic performance within the category. The plan focused on three core areas and a collaborative approach.
Rather than chasing purely top-of-funnel keywords, the focus was placed on commercial-intent pages; product and category URLs most likely to convert. This ensured growth in not just traffic volume, but in qualified leads and sales.
Monthly keyword tracking, competitor benchmarking, and SERP feature audits identified emerging opportunities and gaps. These insights guided content creation, on-page updates, and internal linking strategies that aligned Oasis Tile with real buyer intent.
Quarterly technical audits addressed e-commerce SEO fundamentals such as schema markup, crawl depth, and structured data, ensuring each collection page was fully indexable. This proactive approach ensured stable rankings despite algorithm updates and evolving product structures.
By maintaining close communication with the Oasis Tile team, the strategy reflected the brand’s aesthetic and commercial priorities — balancing SEO precision with visual storytelling and product appeal.
Beyond the impressive performance metrics, the SEO strategy fundamentally transformed Oasis Tile’s digital presence. The brand shifted from competing for visibility to consistently winning high-intent traffic, strengthening both customer trust and on-site engagement. With strengthened rankings, richer content, and a more conversion-ready experience, the brand now competes at a national level with confidence.
This long-term foundation now positions Oasis Tile for sustainable, scalable organic growth.
Through a balance of technical precision and strategic content development, Optidge helped Oasis Tile grow from a competitive niche retailer to a scalable national brand presence.
This project demonstrates how technical audits, content strategy, and long-term SEO support — when aligned with client goals and visual storytelling — can turn organic search into a primary growth engine even in the most competitive e-commerce markets.