Blog

105: Marketing Success in 2026: Mastering the Ebb and the Flow (Office Hours)

A: Danny Gavin

Marketing has quietly shifted to the ends of your funnel stream, are you shifting your efforts? In this Office Hours…

104: No Playbook? Observation and Calculated Risk in Retail Marketing with David Gavin

A: Danny Gavin

When there's no handbook for building a career, you rely on tenacity, positivity, and education. David Gavin learned retail marketing…

103: Case Studies: Paid Media and CRM – Closing the Attribution Gap (Office Hours)

A: Danny Gavin

What if every dollar spent on ads could be traced to a signed contract, a booked meeting, or a new…

102: From Journalism to SEO Strategy: Dorit Sasson on Writing, Mentorship, and the Human Side of Search (Office Hours)

A: Danny Gavin

In this Office Hours episode, Optidge SEO Manager, Dorit Sasson, shares how her experience abroad as a lieutenant in the…

101: From CEO to Trusted Mentor: Peter Lang’s Journey Through Agency Acquisitions

A: Danny Gavin

Peter Lang, accomplished entrepreneur, investor, and philanthropist, has cracked the code on agency growth through strategic acquisitions, a skill he…

100: The Mentors Who Made Us – Best Mentorship Stories (Office Horus)

A: Danny Gavin

Join the Digital Marketing Mentor, Danny Gavin, for an unforgettable 100th episode filled with warmth, wisdom, and inspiring stories from…

099: She Leads Digital: Inspiring Stories of Women in Marketing (Best of Episode) – Part 2

A: Danny Gavin

If you loved Part 1 of our She Leads Digital series, you’re in for another round of inspiring career journeys,…

098: What AI Can’t Do: Leading with Empathy in a Remote World with Sarah Cuesta (Office Hours)

A: Danny Gavin

In this deeply human episode, Optidge’s own HR Manager, Sarah Cuesta, joins Danny Gavin to explore what AI can’t do:…

097: From Power Tools to Paid Media: Jack Hepp’s Blueprint for Local Ads Success

A: Danny Gavin

Before he was building ad campaigns, Jack Hepp was building houses. Now he runs Industrious Marketing, helping local businesses grow…

096: Leading With Love: Mohammad Anwar on Redefining Marketing and Mentorship

A: Danny Gavin

Mohammad Anwar, President and CEO of Softway and Culture+, shares how embracing love, empathy, and honest, human-centric leadership transformed his…