When it comes to marketing, Joseph’s a veteran. With a diverse background in B2C, Google Ads + brand strategy, Joseph expertly heads the paid social department. Using his analytical thinking and creative knack, he directs the strategy, develops the creative and then analyzes – and optimizes – the performance of ads. Along the way, he’s snapped up 2 Crystal Awards as well as 2 H/IMA Show & Tell awards. Joseph has a BBA in Marketing.