The Only Custom HubSpot Solution Built Specifically for ABA Therapy Providers

Leverage our deep industry expertise and proven strategies to transform HubSpot into a powerful engine for client engagement, parent communication, BCBA, and therapist collaboration.

Since late 2020, Optidge has partnered with several ABA therapy practices across the country, supporting them with SEO, Google Ads, Meta Ads, Consulting, and CRM setups, giving us the insider knowledge to understand the unique challenges and growth opportunities in this field.

Turn HubSpot Into Your Competitive Advantage

This leads to underwhelming ROI, fragmented operations, and missed opportunities to deliver a seamless experience for clients, parents, BCBAs, and therapists.

The Advantage of a Gold-star Hubspot Partner

Align Teams for Growth

When admissions, clinical, billing, and administrative teams aren’t aligned, growth stalls. We create the bridge that connects and empowers every department.

Integrate HubSpot with CentralReach (or other Therapy Practice Management Software) to unify data, track progress, and improve visibility across your organization.

Eliminate manual work with custom workflows for client intake, insurance and benefit verifications, parent follow-ups, and therapist task management, freeing your team to focus on care.

With a HubSpot investment, it’s vital to maximize its features for streamlined operations, better communication, and client satisfaction.

HubSpot’s Enterprise plan offers the features and tools that can be configured to support HIPAA compliance when handling protected health information (PHI).

ABA therapy providers invest heavily in digital and traditional lead generation. But without proper tracking, it’s nearly impossible to know what’s working.

With HubSpot, we help you:

  • Track Every Lead Back to Its Source: Know exactly which campaigns, channels, or referrals drive new inquiries.
  • Follow the Journey to Conversion: Monitor every stage from first contact through intake, evaluation, and signed client.
  • Optimize Your Marketing Budget: Double down on campaigns that generate revenue and eliminate wasted spend.
  • Prove ROI to Stakeholders: Create clear, data-backed reports for leadership to show the direct impact of your marketing efforts.

With Optidge’s custom reporting dashboards, you don’t just generate leads, you close the loop and turn data into growth.

Overcome Growth Challenges with Custom Hubspot Solutions

Aligning HubSpot with the unique demands of ABA therapy operations often results in fragmented information and missed opportunities.

Integrating HubSpot with Optidge’s expertise unlocks key benefits for ABA therapy providers:

Automate Repetitive Tasks: Streamline intake, scheduling, and follow-ups, giving your team more time for client care.

Integrate with CentralReach: Eliminate duplicate data entry and unify clinical and operational data in one place.

Custom Reports and Analytics: Track KPIs for admissions, parent engagement, and therapist performance.

Improve Communication: Nurture relationships with parents and coordinate across teams with ease.

Boost Retention and Growth: Use automated workflows to keep parents engaged and therapists informed every step of the way.

Maintain Compliance: Configure HubSpot Enterprise to support HIPAA compliance for secure PHI management.

We Understand Your Customers

The Three Key Stakeholders in ABA Therapy

Success in ABA therapy isn’t just about having a powerful CRM, it’s about knowing the people you serve:

1. Clients: Streamline intake, scheduling, and progress updates for a stress-free experience.

2. Parents: Provide transparent communication and nurture relationships with automated updates and educational content.

3. BCBAs & Therapists: Equip your clinical team with task management tools, centralized data, and automated reporting.

We help you navigate these complexities with automation, data-driven insights, and seamless relationship management.

Real-World ABA-Specific Workflows We Build

Automatically move inquiries through stages (lead → intake → evaluation → onboarding) with email reminders and task assignments for your admissions team.

Push HubSpot deals or tasks into CentralReach to ensure therapists have accurate caseload information.

Identify disengaged clients or parents and trigger automated email sequences to re-engage them.

Automate reminders for supervision sessions, ensuring compliance and timely follow-ups.

Centralize file requests and automate follow-ups to collect missing documents faster.

Connect Google Ads, Meta Ads, and offline campaigns to see exactly which ones generate signed clients.

Powerful Tools. Smarter Operations. Better Care.

HubSpot support with Optidge is more than lead or contact tracking, it’s the key to unlocking efficiency, trust, and long-term success in ABA therapy. Ready to optimize your workflows and client experience? Let’s talk.

How Optidge Helps
ABA Therapy Practices Succeed

CRM Implementation & Migration Management & Administration Workflow Automation
Email Marketing & Campaign Management Knowledge Base Development Sales Enablement Tools
Custom Reporting & Analytics Admissions Streamlining

Unleash the Earning Power of your Hubs

Marketing Hub

Increase admissions and parent engagement with customized solutions that connect you to your audience and maximize ROI with advanced analytics.

Sales Hub

Empower your admissions team with advanced pipeline management, automation, and reporting tools designed to accelerate growth.

Service Hub

Strengthen parent relationships and improve support with tools that enhance communication, ticketing, and knowledge sharing.

Content Hub

Deliver educational content to parents and therapists with a flexible CMS that supports dynamic, personalized experiences.

Operations Hub

Clean and organize your data for a unified view of clients, parents, and therapists. Automate key processes to reduce manual work. Connect to Practice Management Software such as CentralReach

Commerce Hub

Streamline billing and subscription workflows, creating a seamless financial experience for your organization and your clients’ families.

Optidge’s Roadmap to Successful Hubspot Integration

What Our ABA Therapy Clients Have to Say

How CircleCare increased organic traffic by 56% through SEO-focused content marketing or how CircleCare grew their organic traffic by 56% in 12 months

“It’s been almost 2 years since starting with Optidge, and our business has seen great growth. As a startup, we had zero online presence and now our families are finding us on search, we have content to share with our market and our social media presence is steadily building. Their ability to collect and analyze data, take initiative and responsibility, and answer hard questions, in a collaborative organized manner has made working with them an absolute pleasure! After each biweekly meeting, I find myself blessing them anew!” – Chana Gross, Circle Care ABA Therapy
Chana Gross, Marketing Manager, Circle Care, New Jersey
Chana Gross
Marketing Director, Circle Care ABA
"When we first partnered with Optidge, our practice was already established in its core region. With their strategic support, we successfully expanded into New Jersey, Georgia, Indiana, and North Carolina. Their expertise in Paid Search, SEO, Hubspot. and Web Development has significantly enhanced our online presence, enabling us to connect with more families in need of our services. Recently, based on their recommendations, we’ve also begun incorporating Paid Social into our marketing efforts. This new initiative reflects our confidence in their ability to drive results across multiple channels. What truly stands out about Optidge is their dedication and responsiveness. They’ve consistently worked to understand our needs, and when we’ve provided feedback, they’ve listened carefully and acted swiftly. Their collaborative approach has made them a valued partner in our growth journey. I confidently recommend Optidge to any organization seeking a reliable and skilled marketing partner. Their professionalism, expertise, and genuine focus on client success have made a meaningful difference for us, and I’m certain they will do the same for others. Should you have any questions or need further information, please don’t hesitate to reach out." - Avi Jurkanski, Heartlinks ABA
Avi Jurkanski
CEO, Heartlinks ABA

Partner with Optidge, Your HubSpot Experts

With Optidge, you’re not just getting a HubSpot partner – you’re gaining a team that understands the intricacies of the medical device industry. 

Let us help you stay compliant and drive efficiency and growth through tailored HubSpot solutions.

Our expertise extends beyond Hubspot to full-scale digital marketing strategies that drive measurable growth. 

We guarantee that every aspect of your digital ecosystem – from SEO and paid search to content marketing and conversion rate optimization – works seamlessly to attract and convert high-value clients.