Houston-based security company, Ranger Guard, needed a better way to measure ROI and scale high-performing campaigns.
Having worked with Optidge on other marketing initiatives, we decided it was time to integrate Hubspot with Google Ads for full contract-level attribution.
We redesigned the account with ROI-driven segmentation, targeted geographies, and performance-maximizing creative.
The result? Nearly 70 new contracts and a crushed ROI goal of 340%.
Ranger Guard is a veteran-led, Houston-based security provider specializing in armed/unarmed guargs, mobile patrols, and special event security.
With a reliable team of former law enforcement and military professionals, Ranger Guard delivers reliable, professional protection services across Texas and beyond.
Ranger Guard had an established paid search program but needed clear visibility into how campaigns translated into closed contracts.
The goal was straightforward but ambitious: Create a paid search program capable of producing measurable, high-value contracts while maximizing the efficiency of a set monthly budget.
Without the ability to connect leads to actual contracts, campaign optimization was limited to top-line vanity metrics like clicks or form fills.
Ranger Guard wanted to:
With our mission set and our objectives clear, our team got to work!
-Integrated Hubspot with Google Ads to track leads from click to closed deal.
-Developed a multi-tiered account structure, including:
Branded campaigns to capture high-interest searches for “Ranger Guard.”
Non-branded campaigns to focus on core services like armed security and event security.
Geo-targeted campaigns for high-performing markets like Houston and Dallas.
Performance Max campaigns to expand upper-funnel reach.
-Used negative keywords to eliminate irrelevant clicks and tighten targeting.
-Paused underperforming markets and re-allocated budget to top performers.
-Ran regular search term reports and creative tests.
-Optimized landing pages to align with high-value keyword intent.
The careful planning and execution paid off, with impressive outcomes:
With clear attribution and a proven, high-ROI campaign structure, Ranger Guard gained the confidence to invest more aggressively in paid search, and we were right there to help them run it.
They expanded campaigns in top-performing Texas markets, explored additional, service-specific campaigns, and initiated new strategies with Optidge for 2025.
This data-backed approach positions them for sustainable growth, stronger brand presence, and a competitive edge in the security industry.
When paid search is built around ROI tracking instead of surface-level metrics, it transforms from a cost center into a revenue engine.
By tying every click to a closed contract, our partnership with Ranger Guard gave them the clarity to focus on what works and invest confidently in growth.
This campaign was named a winner at the 2025 Crystal Awards in the category, Medium Paid Search Campaign.