
Why the Next Agency You Hire Shouldn’t Just Be About Results, but About Mentorship
C: General Danny Gavin
What if your next agency wasn’t just about delivering numbers – but about mentoring your team and actually helping your…

Unlock the Secrets to Paid Social Success with Optidge’s Free 5-Point Audit
C: General Danny Gavin
Paid social media campaigns have the potential to generate incredible ROI - businesses with well-executed social media strategies see an…

Why Getting to Know Your Client Matters in Digital Marketing
C: General Danny Gavin
It has been said that to excel truly, a (digital) marketing agency must deeply understand its client's business, target audience,…

Secrets to Paid Social Media Success from Optidge’s Joseph Wolf: Authenticity, Simplicity, and ROI
C: General Danny Gavin
https://www.youtube.com/watch?v=iY_I9FlLCdw Have you been running paid social campaigns that seem like they should deliver results, but don’t—and you’re frustrated trying…

Optidge’s 2024 Year in Review: Celebrating Our Top Achievements
C: General Danny Gavin
As we approach the end of the year, it’s a perfect time to reflect on the remarkable achievements and milestones…

Social Media Ads 101: Harnessing Paid Social to Grow Your Brand and Attract More Customers
C: General Danny Gavin
Did you know that 96% of businesses in the United States are on social media? But only 41% use it…

Why Great Account Management is the Competitive Edge for Marketing Agencies
C: General Danny Gavin
Account management is often described as an art form. It’s all about finding the sweet spot between teaming up with…

Is It Time to Switch Digital Marketing Agencies? Here’s How to Tell
C: General Danny Gavin
You may know when it’s the right time to partner with a digital marketing agency, but how do you know…

Quality over Quantity: What Google Really Thinks About AI Content Overload
C: General Danny Gavin
Recently, a client came to us after paying a well-known SEO consultant for producing endless streams of AI-generated content. Initially,…

Top 5 Email Marketing Musts from the Mailchimp Influencer
C: Email Marketing Danny Gavin
https://optidge.com/podcast/031-emily-ryan-the-curtain-rises-on-powerful-email-marketing/ Check out the full episode here Email marketing continues to prove its worth in the digital marketing landscape. In…