Sales and Marketing Alignment, Strategy, & the Future of Marketing
C: General Danny Gavin
On a recent episode of the Marketing Refresh Podcast, host Terri Hoffman asked no small question of her guest, Optidge…
HubSpot Analytics: A How-to On Using CRM Data for Lead Attribution
C: General Danny Gavin
Modern marketing requires clarity and real-time insights. In the age of integration and automation, monthly Excel reports are a time…
A Practical Guide to SEO Call Tracking: How It Works, Why It Matters, and What to Set Up
C: General Danny Gavin
Why Phone Calls Are the Hidden Gold of SEO Analytics Your SEO call tracking system just showed 100 conversions last…
HubSpot + Google Ads: Optidge Featured on Paid Search Association’s Webinar
C: General Danny Gavin
Optidge Presents for the Paid Search Association This past December, Optidge CEO Danny Gavin had the honor of presenting a…
Your 2026 Marketing Budget Plan is Already Behind (Here’s How to Fix It)
C: General Danny Gavin
If you’re reading this, you’ve realized that you’re barreling towards the new year and your 2026 marketing budget plan is…
Optidge’s 2025 Year in Review: Celebrating Our Top Moments
C: General Danny Gavin
As 2025 comes to a close, we're taking a moment to reflect on what made this year extraordinary. From earning…
Best of TDMM – Optidge Podcast: Milestone Moments + Most Streamed Episodes of 2025
C: General Danny Gavin
2025 was a remarkable year for The Digital Marketing Mentor Podcast, filled with insightful conversations, breakthrough strategies, and authentic mentorship. …
CRM Integration Secrets: Saving time with ABA Therapy Automation
C: General Danny Gavin
Every industry brings its own challenges and growth opportunities when it comes to effective marketing strategies. This blog will highlight…
How to Build a Paid Media Strategy That Actually Scales (The Optidge Way)
C: General Danny Gavin
Paid media isn’t a magic button; it’s a system. 2025’s mix of AI bidding, signal loss, and channel fragmentation has…
How To Integrate your CRM and Digital Marketing Ecosystems
C: General Danny Gavin
Syncing CRMs to your Marketing Tools: Introduction Digital marketing moves fast, but without the right systems in place it can…