General

Optidge Presents for the Paid Search Association This past December, Optidge CEO Danny Gavin had the honor of presenting a…

If you’re reading this, you’ve realized that you’re barreling towards the new year and your 2026 marketing budget plan is…

As 2025 comes to a close, we're taking a moment to reflect on what made this year extraordinary.  From earning…

2025 was a remarkable year for The Digital Marketing Mentor Podcast, filled with insightful conversations, breakthrough strategies, and authentic mentorship. …

Every industry brings its own challenges and growth opportunities when it comes to effective marketing strategies. This blog will highlight…

Paid media isn’t a magic button; it’s a system. 2025’s mix of AI bidding, signal loss, and channel fragmentation has…

Syncing CRMs to your Marketing Tools: Introduction Digital marketing moves fast, but without the right systems in place it can…

Introduction Search is changing, and fast. In just a few short years, we have gone from typing queries into Google…

Introduction: The Lead Gen Illusion In digital marketing conversations, “lead generation” often gets treated like the finish line. Both internal…

Many agencies promise they can have your campaigns live in a week or two.  Sounds great, right? Fast, efficient lead…