General

Why the Next Agency You Hire Shouldn’t Just Be About Results, but About Mentorship

C: GeneralA: Danny Gavin

What if your next agency wasn’t just about delivering numbers – but about mentoring your team and actually helping your…

Unlock the Secrets to Paid Social Success with Optidge’s Free 5-Point Audit

C: GeneralA: Danny Gavin

Paid social media campaigns have the potential to generate incredible ROI -  businesses with well-executed social media strategies see an…

Why Getting to Know Your Client Matters in Digital Marketing

C: GeneralA: Danny Gavin

It has been said that to excel truly, a (digital) marketing agency must deeply understand its client's business, target audience,…

Secrets to Paid Social Media Success from Optidge’s Joseph Wolf: Authenticity, Simplicity, and ROI

C: GeneralA: Danny Gavin

https://www.youtube.com/watch?v=iY_I9FlLCdw Have you been running paid social campaigns that seem like they should deliver results, but don’t—and you’re frustrated trying…

Optidge’s 2024 Year in Review: Celebrating Our Top Achievements 

C: GeneralA: Danny Gavin

As we approach the end of the year, it’s a perfect time to reflect on the remarkable achievements and milestones…

Social Media Ads 101: Harnessing Paid Social to Grow Your Brand and Attract More Customers

C: GeneralA: Danny Gavin

Did you know that 96% of businesses in the United States are on social media? But only 41% use it…

Why Great Account Management is the Competitive Edge for Marketing Agencies 

C: GeneralA: Danny Gavin

Account management is often described as an art form. It’s all about finding the sweet spot between teaming up with…

Is It Time to Switch Digital Marketing Agencies? Here’s How to Tell

C: GeneralA: Danny Gavin

You may know when it’s the right time to partner with a digital marketing agency, but how do you know…

Quality over Quantity: What Google Really Thinks About AI Content Overload

C: GeneralA: Danny Gavin

Recently, a client came to us after paying a well-known SEO consultant for producing endless streams of AI-generated content. Initially,…

Top 5 Email Marketing Musts from the Mailchimp Influencer

C: Email MarketingA: Danny Gavin

https://optidge.com/podcast/031-emily-ryan-the-curtain-rises-on-powerful-email-marketing/ Check out the full episode here Email marketing continues to prove its worth in the digital marketing landscape. In…