Crystal Awards Spotlight #4: Paid Social Wins
C: General Danny Gavin
A family-owned moving company and a national hospital pharmacy management firm have almost nothing in common. They won Crystal Awards…
Crystal Awards Spotlight #2: How Two Companies Won by Playing the Long Game
C: General Danny Gavin
At the 2026 AMA Houston Crystal Awards on May 21st, Optidge walked away with 5 wins across 8 finalist nominations…
The Machines Need Better Data: 9 Lessons from brightonSEO and Hero Conf San Diego 2026
C: General Danny Gavin
https://youtu.be/QC6BnsptuIY Two numbers, from two different rooms, in the same building, in the same week. In the paid media room,…
Creative Is the New Targeting: How Meta’s AI Updates Are Changing Everything
C: General Danny Gavin
Meta ads used to be the most precise targeting tool ever built. Then iOS came along and broke the whole…
Agentic PPC: What “AI-Powered” Actually Means for Paid Search: Where Humans Still Win
C: General Danny Gavin
The phrase "agentic AI" is everywhere in AI paid search 2026 conversations. As with many new processes, most people using…
The Mid-Year Alignment Playbook: How Optidge Keeps Teams Unified When the Energy Fades
C: General Danny Gavin
Most marketing agency leaders plan for January. But by July, the slump hits, and they scramble to qualify their time.…
From Manual Chaos to Automated Precision: What a HubSpot Automation Agency Can Build During Onboarding
C: General Danny Gavin
HubSpot is one of the most powerful CRM and marketing automation platforms available, but its robust access comes with complexity. …
Optidge Named Finalist for 8 AMA Houston Crystal Awards, Here’s What That Means
C: General Maddie Ernzen
Five Crystal wins. Eight nominations. Seven clients. Seven industries. The 2026 AMA Houston Crystal Awards ceremony took place on May…
Paid Media + CRM: How to Connect Ad Spend to Actual Revenue
C: General Danny Gavin
https://www.youtube.com/watch?v=5KQ-yT-9GIc Paid Media + CRM: Why Connecting Your Ads to Revenue Matters More Than Ever When the numbers look good,…
How to Create a Brand Voice That Resonates With Your Audience (and AI)
C: General Danny Gavin
Why Brand Voice Strategy Matters More in the Age of AI Every marketing team now has access to the same…