General

As we approach the end of the year, it’s a perfect time to reflect on the remarkable achievements and milestones…

Did you know that 96% of businesses in the United States are on social media? But only 41% use it…

Account management is often described as an art form. It’s all about finding the sweet spot between teaming up with…

You may know when it’s the right time to partner with a digital marketing agency, but how do you know…

Recently, a client came to us after paying a well-known SEO consultant for producing endless streams of AI-generated content. Initially,…

https://optidge.com/podcast/031-emily-ryan-the-curtain-rises-on-powerful-email-marketing/ Check out the full episode here Email marketing continues to prove its worth in the digital marketing landscape. In…

https://www.youtube.com/watch?v=lLVCC2vC7z8&t=10s The New Way in Digital Marketing : Mastering SEO in the Era of Generative AI - The Scaling Edge…

Organic is dead.  Let’s clarify that statement.  Many marketers believe that organic reach on social media is either dead or…

Imagine a world without PPC (pay-per-click advertising). If you’re a digital marketer, that may seem impossible. Since the mid-1990s, PPC,…

It’s estimated that 60% of today’s advertising will be digital by the end of 2024. From social media advertising and…