General

Quality over Quantity: What Google Really Thinks About AI Content Overload

C: GeneralA: Danny Gavin

Recently, a client came to us after paying a well-known SEO consultant for producing endless streams of AI-generated content. Initially,…

Top 5 Email Marketing Musts from the Mailchimp Influencer

C: Email MarketingA: Danny Gavin

https://optidge.com/podcast/031-emily-ryan-the-curtain-rises-on-powerful-email-marketing/ Check out the full episode here Email marketing continues to prove its worth in the digital marketing landscape. In…

Podcast: The New Way in Digital Marketing: Mastering SEO in the Era of Generative AI

C: GeneralA: Danny Gavin

https://www.youtube.com/watch?v=lLVCC2vC7z8&t=10s The New Way in Digital Marketing : Mastering SEO in the Era of Generative AI - The Scaling Edge…

Stories of Organic Social Strategies that Hit the Mark: A Testament to the Potential of Organic Social Media Marketing

C: GeneralA: Danny Gavin

Organic is dead.  Let’s clarify that statement.  Many marketers believe that organic reach on social media is either dead or…

The Top 5 PPC Takeaways from 2024

C: GeneralA: Danny Gavin

Imagine a world without PPC (pay-per-click advertising). If you’re a digital marketer, that may seem impossible. Since the mid-1990s, PPC,…

Should you consider partnering with a digital marketing agency?

C: GeneralA: Danny Gavin

It’s estimated that 60% of today’s advertising will be digital by the end of 2024. From social media advertising and…

2023 Top 3 Digital Marketing Trend Predictions By Optidge

2023 Top 3 Digital Marketing Trend Predictions

C: GeneralA: Danny Gavin

Our team members have predicted 2023 marketing trends! It is crucial to be ahead of the trend curve leading into…