118: Spend It Like It’s Your Own Money: Aashna Makin on the Habit That Defines Great Media Buyers
Danny Gavin
The day Aashna Makin's employer offered her a promotion, she quit, a decision that has looked more strategic with every…
117: From Concert Tickets to Client Contracts: Sophie Brannon’s Path to StudioHawk US
Danny Gavin
This week’s guest, Sophie Brannon, details her first big move to London at 18 to chase a career in music…
116: From Hours to Minutes: Google Ads SQRs on Autopilot with Claude Cowork
Danny Gavin
In this solo episode, Danny Gavin reveals how he automated his Google Ads Search Query Report process using Claude Cowork…
115: Saying Yes Before You’re Ready: Content Systems, ICPs, & Leadership with Ashley Segura
Danny Gavin
One bold "yes" rerouted Ashley Segura's career from local journalism into digital marketing, eventually leading her to Search Lab after…
114: The Mid-Year Pivot: How Optidge Keeps Teams Aligned, Motivated, and Moving All Year Long with Kelly and Lauren (Office Hours)
Danny Gavin
A lot of teams hit January with energy and end Q2 running on fumes. In this Office Hours episode, Danny…
113: The Executive Content Playbook: Founder-Led Marketing in the Age of AI with Purna Virji
Maddie Ernzen
Purna Virji is back on the Digital Marketing Mentor for a second round, and this time she's talking about the…
112: From Pause to Profit: How FamilyTreeDNA Rebuilt Paid Search & Exceeded ROAS Goals with Sara Reinhold (Office Hours)
Danny Gavin
A stalled ad account. A two-year pause. Then, a rebuild that turned careful testing into a record quarter. In this…
111: From Burnout to Breakthrough: The HubSpot CRM Behind Sesh Coworking with Maggie Segrich
Danny Gavin
This episode offers a rare behind-the-scenes look at what a CRM implementation actually costs and what it truly delivers, all…
110: Paid Media Budgeting, Forecasting & Goal-Setting with the Optidge Team (Office Hours)
Danny Gavin
When ad costs spike and attribution gets messy, even the best marketing budgets can start to feel unreliable. In this…
109: Career Reinvention Isn’t Reckless: Tamara Gestetner on Pivots, Burnout, and Finding Your Real Calling
Danny Gavin
What happens when someone tells you you're the worst therapist in the middle of a thriving practice? For Tamara Gestetner,…