124: Copy Isn’t Dead: Michal Eisik on Mentorship, Courses, and AI
Danny Gavin
Michal Eisik started her career as a speech therapist. Today, as the founder of Michal Eisik Media, she shapes messaging…
123: Seven Teams, One System: Inside the Paragonix Medical Device HubSpot Build (Office Hours)
Danny Gavin
At 2:38 in the morning, a donor heart crosses the country in a Paragonix device, and a small team coordinates…
122: 100 Real Followers > 10,000 Fake Ones: Bea Porter on Ditching Vanity Metrics
Danny Gavin
Bea Porter's first paying client was a realtor who paid her $250 a month for work she managed in the…
121: Trust as the Only Metric: Jonti Bolles on the Long Game of Search Marketing
Maddie Ernzen
Jonti Bolles has been in Danny's orbit for years, crossing paths at SearchHOU, AMA Houston, and a dozen other industry…
120: Proof Over Praise: Why Agencies Should Chase Awards
Danny Gavin
Earlier this year, Optidge walked out of the 40th Annual AMA Houston Crystal Awards with five wins, breaking their previous…
119: ODEO Alumni Journey Series: From 30 Years in Chinuch to Digital Marketing with Rachel Kugler
Danny Gavin
After nearly 30 years in education, Rachel Kugler made a leap most people at her stage of life are told…
118: Spend It Like It’s Your Own Money: Aashna Makin on the Habit That Defines Great Media Buyers
Danny Gavin
The day Aashna Makin's employer offered her a promotion, she quit, a decision that has looked more strategic with every…
117: From Concert Tickets to Client Contracts: Sophie Brannon’s Path to StudioHawk US
Danny Gavin
This week’s guest, Sophie Brannon, details her first big move to London at 18 to chase a career in music…
116: From Hours to Minutes: Google Ads SQRs on Autopilot with Claude Cowork
Danny Gavin
In this solo episode, Danny Gavin reveals how he automated his Google Ads Search Query Report process using Claude Cowork…
115: Saying Yes Before You’re Ready: Content Systems, ICPs, & Leadership with Ashley Segura
Danny Gavin
One bold "yes" rerouted Ashley Segura's career from local journalism into digital marketing, eventually leading her to Search Lab after…