HubSpot + Google Ads: Optidge Featured on Paid Search Association’s Webinar

Optidge Presents for the Paid Search Association

This past December, Optidge CEO Danny Gavin had the honor of presenting a live webinar for the Paid Search Association (PSA), sharing how to bridge the gap between paid media performance and actual revenue through strategic HubSpot CRM integration solutions. 

Using Hubspot for paid media, namely Google Ads, performance, or any CRM to empower decision-making, needs experts to build and customize your marketing attribution. 

The PSA, a respected industry organization dedicated to advancing paid search professionals, selected Danny’s expertise in both paid media and CRMs to tackle one of the most persistent challenges in lead generation PPC: 

How do you connect ad clicks to closed deals in 2026? 

Danny leveraged his now 15-years of experience to lead a discussion about practical strategies that transform how agencies and in-house teams can and should measure true campaign impact.

Key Themes from the Webinar

During the session, Danny exposed critical disconnects between ad platforms and revenue tracking that most PPC professionals face daily:

• The Attribution Black Hole: As Danny explained, “Most PPCers track leads: form fills, downloads, signups. They celebrate when lead volume goes up, but leads don’t pay the bills. The best PPCers track customers and revenue.”

• The 4-Stage Journey: Danny introduced the Connect-Capture-Comprehend-Close framework, showing exactly how to build a seamless data circuit from Google Ads through your website to HubSpot and back again.

• Form Intelligence vs. Email Collection: One of the session’s most tactical segments covered four different form integration methods, with Danny noting, “Not all forms are created equal. Native HubSpot forms capture the click ID automatically: that’s the foundation for everything else.”

• Qualified Leads vs. Junk Volume: Danny demonstrated how to push qualified lead data back to Google Ads, emphasizing, “Google needs to optimize for qualified leads, not spam submissions and bot traffic. This is where lead gen. campaigns go from pretty good to unstoppable.”

• The Value Ladder Strategy: Perhaps the most innovative approach involved assigning graduated values to different lifecycle stages, from $450 for initial leads to $9,500 for closed clients, enabling true ROAS optimization in lead generation.

Why This Matters: Thought Leadership & Industry Collaboration

Being selected by the PSA to present reflects Optidge’s recognized expertise at the intersection of paid media and CRM strategy. 

This isn’t just about running ads, it’s about building complete revenue attribution systems that prove marketing’s true impact.

Our team believes in advancing the entire industry through shared knowledge. 

This collaboration reinforces our role not just as an agency that delivers marketing solutions, but as strategic partners who see beyond clicks and leads to actual business outcomes. 

As you can see throughout our site and as Danny noted during the session, “Paid Media + CRM = Performance” isn’t just a new tagline, it’s our commitment to helping clients connect every dollar spent to revenue generated.

Watch the On-Demand Webinar

The full recording includes Danny’s screen shares, HubSpot configuration examples, and answers to advanced implementation questions from PSA members.

You can watch it right here or directly on YouTube:

Perfect for paid media managers, marketing directors, and anyone running lead generation campaigns who wants to finally connect ad spend to actual revenue.

Continue the Conversation: HubSpot CRM & Paid Media Resources

Want to implement these strategies for your team? Explore our resources for connecting paid media performance to revenue:

Questions about implementing HubSpot’s native conversion sync or building your own workflows? Contact our team to discuss your specific lead generation challenges.

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