Crystal Awards Spotlight #3: Two Award Categories, One Client Story
C: Paid Social Danny Gavin
We get really excited when our clients get nominated for awards. You can imagine the energy our team had when…
Crystal Awards Spotlight #2: How Two Companies Won by Playing the Long Game
C: General Danny Gavin
At the 2026 AMA Houston Crystal Awards on May 21st, Optidge walked away with 5 wins across 8 finalist nominations…
Crystal Awards Spotlight #1: Closed-Loop PPC Attribution: How Two Campaigns Hit 56.7x and 39.3x ROAS
C: PPC Danny Gavin
Most paid search programs don't fail because the ads are bad. They fail because nobody can answer a simple question:…
The Machines Need Better Data: 9 Lessons from brightonSEO and Hero Conf San Diego 2026
C: General Danny Gavin
https://youtu.be/QC6BnsptuIY Two numbers, from two different rooms, in the same building, in the same week. In the paid media room,…
SEO Isn’t Dead. Your Content Strategy Might Be.
C: SEO and Content Danny Gavin
A business owner Googles their own company name. An AI-generated answer box appears at the top of the page, fully…
Creative Is the New Targeting: How Meta’s AI Updates Are Changing Everything
C: General Danny Gavin
Meta ads used to be the most precise targeting tool ever built. Then iOS came along and broke the whole…
Agentic PPC: What “AI-Powered” Actually Means for Paid Search: Where Humans Still Win
C: General Danny Gavin
The phrase "agentic AI" is everywhere in AI paid search 2026 conversations. As with many new processes, most people using…
The Mid-Year Alignment Playbook: How Optidge Keeps Teams Unified When the Energy Fades
C: General Danny Gavin
Most marketing agency leaders plan for January. But by July, the slump hits, and they scramble to qualify their time.…
From Manual Chaos to Automated Precision: What a HubSpot Automation Agency Can Build During Onboarding
C: General Danny Gavin
HubSpot is one of the most powerful CRM and marketing automation platforms available, but its robust access comes with complexity. …
Learning from Mistakes in PPC: Lessons from Optidge’s Real-World Challenges
C: News Danny Gavin
Most agencies talk about wins. Sharing successes is what businesses feel helps convey their importance to potential clients. But that’s…