Blog

2021 AMA Crystal Award Winner for Medical ID Jewelry Retailer Ad Campaign

Click here to check out the complete Case Study Optidge has received another accolade from our industry peers. This time, we’re pleased to announce we’ve won a 2021 AMA Crystal Award for...

Podcast: How to run an award-winning Facebook advertising campaign | How the Fxck

Watch and Listen on Youtube‘ Listen on Anchor In this episode, we discuss Danny’s expertise areas: SEO & paid social. We focus on one social media ad campaign in particular....

iOS14 and Facebook Ads – What You Need to Know Right Now

If Facebook and/or Instagram Ads are ANY part of your business STOP and READ this now before it’s too late… Yes, that title is pretty “clickbaity” however it’s for a...

New Team Member: Meet Brianna

Brianna’s path to finding her passion for digital marketing was anything but straight. Having explored several degrees, jobs and continents to her heart’s content, it was the combination of analytics...

Video: 3 Pillars of a Google Organic Search Campaign (SEO)

Hello, my name is Danny Gavin. And today, we’re going to learn about how to set up a Google organic search campaign. When it comes to setting up an organic...

Video Interview: Staying Lean, Going Remote, & The Best Tool Stacks

In the video below, Optidge founder Danny Gavin speaks with Eric Vardon, CEO of Morphio. The chat focuses on: Why digital marketing can’t be neglected in a company’s overall growth strategy....

2020 AMA Crystal Award Winner for NYC Luxury Retailer Ad Campaign

C: News

Optidge has received another accolade from our industry peers. This time, we’re pleased to announce we’ve won an 2020 AMA Crystal Award for our work with luxury New York retailer Degs & Sal,...

Mexico Promotes Social Distancing Efforts With the Help of a New Super Hero

It’s a bird, it’s a plane, no it’s Susana Distancia! From radio, and television, to Twitter and Facebook, this superhero cartoon character has been appearing as a part of a...

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

Recently, I was approached by a group of students from the Masters in Marketing program at Bauer College of the University of Houston to see if I could help them with some...

A Little Bit of On-Page & Technical SEO Can Go a Long Way

Recently, I was reviewing some of our clients’ Google Analytics accounts and stumbled upon a great find. Our client has multiple websites, and we have been going through each one,...