Blog

If Facebook and/or Instagram Ads are ANY part of your business STOP and READ this now before it’s too late… Yes, that title is pretty “clickbaity” however it’s for a...

Brianna’s path to finding her passion for digital marketing was anything but straight. Having explored several degrees, jobs and continents to her heart’s content, it was the combination of analytics...

Hello, my name is Danny Gavin. And today, we’re going to learn about how to set up a Google organic search campaign. When it comes to setting up an organic...

In the video below, Optidge founder Danny Gavin speaks with Eric Vardon, CEO of Morphio. The chat focuses on: Why digital marketing can’t be neglected in a company’s overall growth strategy....

Optidge has received another accolade from our industry peers. This time, we’re pleased to announce we’ve won an 2020 AMA Crystal Award for our work with luxury New York retailer Degs & Sal,...

It’s a bird, it’s a plane, no it’s Susana Distancia! From radio, and television, to Twitter and Facebook, this superhero cartoon character has been appearing as a part of a...

Recently, I was approached by a group of students from the Masters in Marketing program at Bauer College of the University of Houston to see if I could help them with some...

Recently, I was reviewing some of our clients’ Google Analytics accounts and stumbled upon a great find. Our client has multiple websites, and we have been going through each one,...

Part of our job at Optidge is keeping up-to-date on the news and latest developments in the SEO and internet marketing world. So is Google’s trends analyst John Mueller, who was...

Every year the Houston Interactive Marketing Association puts together a Show & Tell Mixer, instead of a pricey awards show, where they will showcase five of the best Houston marketing...