Unlock the Secrets to Paid Social Success with Optidge’s Free 5-Point Audit

Paid social media campaigns have the potential to generate incredible ROI –  businesses with well-executed social media strategies see an average of 28% higher engagement and conversions than those without.

The key however, is that the campaigns are done right. Too often, we see businesses invest significant time and money into paid ads with minimal returns. Sound familiar?

• Maybe you brought your paid ads in-house after your agency stopped communicating, but now the results have dropped significantly.
• Maybe your content marketing is popping-off but your ads on Meta have barely seen clicks.
• Maybe you keep pouring in money but the CPC is becoming unjustifiable.

Regardless of the situation, the bottom line is your ads aren’t delivering the results you planned. You’re spending money, but aren’t sure what’s working, what’s not…and most importantly, how to fix it.

What if you could press the ‘easy’ button to find out if it’s your targeting that’s off, creatives that aren’t resonating, or budget is being improperly allocated? 

We have that easy button – our Free 5-Point Paid Social Audit

Get a peek under the hood, see what’s going on with your ads, and uncover why they’re underperforming so you can stop wasting money and start seeing results. 

How can our 5-point audit help get your ads back on track?

Mastering Paid Ads: The 5 Key Elements You Can’t Ignore

What does the audit entail – and more importantly, why does it matter?

1. KPIs Defining Success: We’ll examine your key performance indicators to ensure your goals are clearly defined and aligned with your business objectives. This will help us measure what matters and stay on track to achieving your targets.
2. Creative Messaging-Crafting the Right Story: We’ll assess your ad creatives and messaging to ensure they resonate with your audience and drive engagement.  This will ensure that your brand’s story is told compellingly and effectively. 
3. Structure/Campaign Types: Building the Foundation: We’ll take a deep dive into your campaign structure and types to verify that your ads are set up for success. Whether prospecting or retargeting, we’ll ensure you’re reaching the right people at the right time. 
4. Testing Strategy: Experimenting for Growth: We’ll evaluate your current testing strategies to determine whether they can be improved. By testing different audiences, creatives, and placements, we’ll help you discover what drives the best results.
5. Land Page: Turning Clicks into Conversions: We’ll analyze your landing page to ensure it’s optimized for conversions. From design to functionality, we’ll ensure visitors turn into customers once they land on your page. 

These five pillars come together to uncover the gaps that may be hindering your paid social campaign.

Real Review, Real Results

Think of this audit as your fast track to getting your campaigns on point. It’s a no-nonsense tool designed to diagnose the roadblocks holding you back.

Here’s what you’ll get:

• No More Guesswork – Ditch the trial and error. Our audit pinpoints exactly what’s off, so you can make smart, data-driven decisions.
• Save Time & Budget – Stop wasting money on ads that don’t convert. Focus your resources where they actually drive results.
• Sustainable Growth – Build a rock-solid foundation for paid social campaigns that consistently perform and scale.

This isn’t just another generic guide – our team of experts, who have optimized countless campaigns, are auditing your real data.

With a proven track record of running successful paid social campaigns, our approach has seen five consecutive wins for the American Marketing Association’s Best Paid Social Campaign, significant conversion increases that translate to real revenue boosts, and over $1 million in ad spend managed.

We’ve seen it all: bad targeting, weak creatives, inefficient budgets, and tracking nightmares. With the 5 Point Audit, you’ll uncover exactly what’s holding your ads back and get clear, actionable steps to fix it, whether it’s high CPCs, low engagement, or stagnant conversions.

Get Your Paid Social Ads Back on Track

Ready for us to pull back the curtain on what’s really going on with your ads? Request your free 5 Point Audit today!