Social Media Ads 101: Harnessing Paid Social to Grow Your Brand and Attract More Customers
C: General Danny Gavin
Did you know that 96% of businesses in the United States are on social media? But only 41% use it…
Recognition and 2024 Reflection: Davey Award Wins and the Top 5 Streamed Podcast Episodes of the Year
C: News Danny Gavin
What a year it has been for The Digital Marketing Mentor Podcast. As we’ve journeyed through 2024, quickly approaching a…
Why Great Account Management is the Competitive Edge for Marketing Agencies
C: General Danny Gavin
Account management is often described as an art form. It’s all about finding the sweet spot between teaming up with…
Is It Time to Switch Digital Marketing Agencies? Here’s How to Tell
C: General Danny Gavin
You may know when it’s the right time to partner with a digital marketing agency, but how do you know…
Quality over Quantity: What Google Really Thinks About AI Content Overload
C: General Danny Gavin
Recently, a client came to us after paying a well-known SEO consultant for producing endless streams of AI-generated content. Initially,…
Top 5 Email Marketing Musts from the Mailchimp Influencer
C: Email Marketing Danny Gavin
https://optidge.com/podcast/031-emily-ryan-the-curtain-rises-on-powerful-email-marketing/ Check out the full episode here Email marketing continues to prove its worth in the digital marketing landscape. In…
Progress in Paid Social: Perspectives from the Pros
C: Paid Social Danny Gavin
There’s nothing quite like the feeling of learning something new. Whether first-hand experiences that taught you a lesson, or examples…
Podcast: The New Way in Digital Marketing: Mastering SEO in the Era of Generative AI
C: General Danny Gavin
https://www.youtube.com/watch?v=lLVCC2vC7z8&t=10s The New Way in Digital Marketing : Mastering SEO in the Era of Generative AI - The Scaling Edge…
Stories of Organic Social Strategies that Hit the Mark: A Testament to the Potential of Organic Social Media Marketing
C: General Danny Gavin
Organic is dead. Let’s clarify that statement. Many marketers believe that organic reach on social media is either dead or…
The Top 5 PPC Takeaways from 2024
C: General Danny Gavin
Imagine a world without PPC (pay-per-click advertising). If you’re a digital marketer, that may seem impossible. Since the mid-1990s, PPC,…