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Is It Time to Switch Digital Marketing Agencies? Here’s How to Tell

C: GeneralA: Danny Gavin

You may know when it’s the right time to partner with a digital marketing agency, but how do you know…

Quality over Quantity: What Google Really Thinks About AI Content Overload

C: GeneralA: Danny Gavin

Recently, a client came to us after paying a well-known SEO consultant for producing endless streams of AI-generated content. Initially,…

Top 5 Email Marketing Musts from the Mailchimp Influencer

C: Email MarketingA: Danny Gavin

https://optidge.com/podcast/031-emily-ryan-the-curtain-rises-on-powerful-email-marketing/ Check out the full episode here Email marketing continues to prove its worth in the digital marketing landscape. In…

progress in paid social

Progress in Paid Social: Perspectives from the Pros

C: Paid SocialA: Danny Gavin

There’s nothing quite like the feeling of learning something new.  Whether first-hand experiences that taught you a lesson, or examples…

Podcast: The New Way in Digital Marketing: Mastering SEO in the Era of Generative AI

C: GeneralA: Danny Gavin

https://www.youtube.com/watch?v=lLVCC2vC7z8&t=10s The New Way in Digital Marketing : Mastering SEO in the Era of Generative AI - The Scaling Edge…

Stories of Organic Social Strategies that Hit the Mark: A Testament to the Potential of Organic Social Media Marketing

C: GeneralA: Danny Gavin

Organic is dead.  Let’s clarify that statement.  Many marketers believe that organic reach on social media is either dead or…

The Top 5 PPC Takeaways from 2024

C: GeneralA: Danny Gavin

Imagine a world without PPC (pay-per-click advertising). If you’re a digital marketer, that may seem impossible. Since the mid-1990s, PPC,…

Should you consider partnering with a digital marketing agency?

C: GeneralA: Danny Gavin

It’s estimated that 60% of today’s advertising will be digital by the end of 2024. From social media advertising and…

A Graph from Google Search Console Showing the Website Data

The Strategic Advantage of Google Ads Before SEO: A Key to Early Confidence in Digital Marketing

C: Google AnalyticsA: Danny Gavin

In the intricate world of digital marketing, the strategic deployment of resources can make a significant difference, especially for those…

A Podcast On Taking A Deeper Dive Into Digital Marketing | Profiting With Non Profits By Danny Gavin, Founder + Chief Strategist At Optidge

Podcast: Taking a Deeper Dive Into Digital Marketing | Profiting With Non Profits

C: PodcastA: Danny Gavin

I had a great conversation yesterday with Danny GavinDigital marketing simply can't be taught it has to be implemented as…