Blog

Recognition and 2024 Reflection: Davey Award Wins and the Top 5 Streamed Podcast Episodes of the Year

C: NewsA: Danny Gavin

What a year it has been for The Digital Marketing Mentor Podcast.  As we’ve journeyed through 2024, quickly approaching a…

Why Great Account Management is the Competitive Edge for Marketing Agencies 

C: GeneralA: Danny Gavin

Account management is often described as an art form. It’s all about finding the sweet spot between teaming up with…

Is It Time to Switch Digital Marketing Agencies? Here’s How to Tell

C: GeneralA: Danny Gavin

You may know when it’s the right time to partner with a digital marketing agency, but how do you know…

Quality over Quantity: What Google Really Thinks About AI Content Overload

C: GeneralA: Danny Gavin

Recently, a client came to us after paying a well-known SEO consultant for producing endless streams of AI-generated content. Initially,…

Top 5 Email Marketing Musts from the Mailchimp Influencer

C: Email MarketingA: Danny Gavin

https://optidge.com/podcast/031-emily-ryan-the-curtain-rises-on-powerful-email-marketing/ Check out the full episode here Email marketing continues to prove its worth in the digital marketing landscape. In…

progress in paid social

Progress in Paid Social: Perspectives from the Pros

C: Paid SocialA: Danny Gavin

There’s nothing quite like the feeling of learning something new.  Whether first-hand experiences that taught you a lesson, or examples…

Podcast: The New Way in Digital Marketing: Mastering SEO in the Era of Generative AI

C: GeneralA: Danny Gavin

https://www.youtube.com/watch?v=lLVCC2vC7z8&t=10s The New Way in Digital Marketing : Mastering SEO in the Era of Generative AI - The Scaling Edge…

Stories of Organic Social Strategies that Hit the Mark: A Testament to the Potential of Organic Social Media Marketing

C: GeneralA: Danny Gavin

Organic is dead.  Let’s clarify that statement.  Many marketers believe that organic reach on social media is either dead or…

The Top 5 PPC Takeaways from 2024

C: GeneralA: Danny Gavin

Imagine a world without PPC (pay-per-click advertising). If you’re a digital marketer, that may seem impossible. Since the mid-1990s, PPC,…

Should you consider partnering with a digital marketing agency?

C: GeneralA: Danny Gavin

It’s estimated that 60% of today’s advertising will be digital by the end of 2024. From social media advertising and…