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Podcast: How to run an award-winning Facebook advertising campaign | How the Fxck

Podcast: How to run an award-winning Facebook advertising campaign | How the Fxck

Watch and Listen on Youtube Listen on Anchor In this episode, we discuss Danny’s expertise areas: SEO & paid social. We focus on one social media ad campaign in particular. Optidge ran an advertising campaign for Degs & Sal, the eCommerce jewellery brand available...

iOS14 and Facebook Ads - What You Need to Know Right Now

iOS14 and Facebook Ads – What You Need to Know Right Now

If Facebook and/or Instagram Ads are ANY part of your business STOP and READ this now before it’s too late… Yes, that title is pretty “clickbaity” however it’s for a good reason… iOS14 is making changes that will be affecting all FB/IG advertisers (and...

Video: 3 Pillars of a Google Organic Search Campaign (SEO)

Video: 3 Pillars of a Google Organic Search Campaign (SEO)

Hello, my name is Danny Gavin. And today, we’re going to learn about how to set up a Google organic search campaign. When it comes to setting up an organic campaign, there are three levels or three parts; visibility, relevance, and authority. This is...

Video Interview: Staying Lean, Going Remote, & The Best Tool Stacks

Video Interview: Staying Lean, Going Remote, & The Best Tool Stacks

In the video below, Optidge founder Danny Gavin speaks with Eric Vardon, CEO of Morphio. The chat focuses on: Why digital marketing can’t be neglected in a company’s overall growth strategy. Finding the right balance of tools for your business. How to differentiate your...

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

Recently, I was approached by a group of students from the Masters in Marketing program at Bauer College of the University of Houston to see if I could help them with some difficulties they were having with a school project. They presented the following...

A Little Bit of On-Page & Technical SEO Can Go a Long Way

A Little Bit of On-Page & Technical SEO Can Go a Long Way

Recently, I was reviewing some of our clients’ Google Analytics accounts and stumbled upon a great find. Our client has multiple websites, and we have been going through each one, finding and fixing up all of the on-page and technical SEO issues. For this...

We Did It Again! Optidge Among Top 5 Houston Digital Agencies in 2020

We Did It Again! Optidge Among Top 5 Houston Digital Agencies in 2020

  Every year the Houston Interactive Marketing Association puts together a Show & Tell Mixer, instead of a pricey awards show, where they will showcase five of the best Houston marketing success stories from 2019! We are super humbled that we are the ONLY...

New Team Member: Meet Batli!

New Team Member: Meet Batli!

Batli’s cultural background is just as diverse as her professional career; spanning from photography, multimedia journalism, full-stack development and high-end perfumery. Batli’s passion for learning new skills has led her to explore the beautiful & infinite world of marketing as Internet Marketing Assistant at...

Optidge Among Top 5 Houston Digital Agencies in 2019

Optidge Among Top 5 Houston Digital Agencies in 2019

Every year the Houston Interactive Marketing Association puts together a Show & Tell Mixer, instead of a pricey awards show, where the top 5 Houston Digital Agencies present show-stopping, presentations on their top work during the previous year. Join Us on February 26th from...

Optidge Featured on The Business Makers

Optidge Featured on The Business Makers

Our Founder and Chief Strategist had the pleasure of being interviewed by Glenn Taylor of the BusinessMakers. Internet marketing is not as easy as it looks; getting it right can be tricky.