
Using Profits to Drive Your Search Marketing Strategy
C: Google Analytics Joseph Wolf
A Guide to Evolving with Google’s Search Marketing Updates: Part 1 Speaker: Amy Swartz – Partner Enablement Manager at Google…

A Newbies Guide to State of Search Conference 2017
C: Google Analytics Optidge
So, I’ll start out with a bit of a clarification. I’m not a newbie to internet marketing by most standards.…

WHICH VERSION OF GOOGLE ANALYTICS IS RIGHT FOR YOU?
C: Google Analytics Danny Gavin
With the public release of Universal Analytics, there are now many different methods to collect data from your website with…

Universal Analytics: Should I Switch or Not?
C: Google Analytics Danny Gavin
By far the most complete description I’ve read about Universal Analytics. Back in October 2012, Google announced Universal Analytics as…

(Not Provided) Not Anymore
C: Google Analytics Danny Gavin
An amazing presentation by Mozzy Tim Resnik… which teaches you (through the help of GA filters) how to analyze more…

Micro-Conversions: What Are They & What You Should Measure
C: Google Analytics Danny Gavin
Just stumbled upon a great post which speaks about micro-conversions. These “conversions” are typically actions visitors on your site can…

Remarketing Now Easier with Google Analytics Integration
C: Google Analytics Danny Gavin
What an awesome surprise to find this blog post on Search Engine Land this morning. Google has made it easier…

The REAL Definition of a Bounce and the Problem with Google Analytics
C: Google Analytics Danny Gavin
Just read an awesome blog post explaining the REAL meaning behind the Bounce Rate measurement in Google Analytics. Bounce Rate…

How Do You Know If Your Competition is Watching You?
C: Google Analytics Danny Gavin
Google Analytics is a wonderful tool! Besides for page views and visitors, it often can tell you which of your…