Google Analytics

The Strategic Advantage of Google Ads Before SEO: A Key to Early Confidence in Digital Marketing

C: Google AnalyticsA: Danny Gavin

In the intricate world of digital marketing, the strategic deployment of resources can make a significant difference, especially for those…

Using Profits to Drive Your Search Marketing Strategy

C: Google AnalyticsA: Joseph Wolf

 A Guide to Evolving with Google’s Search Marketing Updates: Part 1 Speaker: Amy Swartz – Partner Enablement Manager at Google…

A Newbies Guide to State of Search Conference 2017

C: Google AnalyticsA: Optidge

So, I’ll start out with a bit of a clarification. I’m not a newbie to internet marketing by most standards.…

WHICH VERSION OF GOOGLE ANALYTICS IS RIGHT FOR YOU?

C: Google AnalyticsA: Danny Gavin

With the public release of Universal Analytics, there are now many different methods to collect data from your website with…

Universal Analytics: Should I Switch or Not?

C: Google AnalyticsA: Danny Gavin

By far the most complete description I’ve read about Universal Analytics.  Back in October 2012, Google announced Universal Analytics as…

(Not Provided) Not Anymore

C: Google AnalyticsA: Danny Gavin

An amazing presentation by Mozzy Tim Resnik… which teaches you (through the help of GA filters) how to analyze more…

Micro-Conversions: What Are They & What You Should Measure

C: Google AnalyticsA: Danny Gavin

Just stumbled upon a great post which speaks about micro-conversions. These “conversions” are typically actions visitors on your site can…

Remarketing Now Easier with Google Analytics Integration

C: Google AnalyticsA: Danny Gavin

What an awesome surprise to find this blog post on Search Engine Land this morning. Google has made it easier…

The REAL Definition of a Bounce and the Problem with Google Analytics

C: Google AnalyticsA: Danny Gavin

Just read an awesome blog post explaining the REAL meaning behind the Bounce Rate measurement in Google Analytics. Bounce Rate…

How Do You Know If Your Competition is Watching You?

C: Google AnalyticsA: Danny Gavin

Google Analytics is a wonderful tool! Besides for page views and visitors, it often can tell you which of your…