Why Great Account Management is the Competitive Edge for Marketing Agencies
C: General Danny Gavin
Account management is often described as an art form. It’s all about finding the sweet spot between teaming up with…
Is It Time to Switch Digital Marketing Agencies? Here’s How to Tell
C: General Danny Gavin
You may know when it’s the right time to partner with a digital marketing agency, but how do you know…
Quality over Quantity: What Google Really Thinks About AI Content Overload
C: General Danny Gavin
Recently, a client came to us after paying a well-known SEO consultant for producing endless streams of AI-generated content. Initially,…
The Strategic Advantage of Google Ads Before SEO: A Key to Early Confidence in Digital Marketing
C: Google Analytics Danny Gavin
In the intricate world of digital marketing, the strategic deployment of resources can make a significant difference, especially for those…
Mandy Politi, Optidge Senior SEO Strategist, Presenting “Using Linguistics To Create Content That Ranks” at State of Search 2023 in Dallas/Fort Worth
C: News Danny Gavin
"I really think I could be a presenter here next year..." For years people doubted her... "You aren't a native…
When Google Takes Meta Data Into Its Own Hands
C: SEO and Content Danny Gavin
Are you serious? Google rewrites your page titles!!? Does that mean I have no control over what shows up on…
Video: 3 Pillars of a Google Organic Search Campaign (SEO)
C: Internet Marketing Danny Gavin
https://www.youtube.com/embed/TxfFLXhnuCE Hello, my name is Danny Gavin. And today, we’re going to learn about how to set up a Google…
SEO Analysis of Lemonade.com: Renters vs. Home Insurance
C: SEO and Content Danny Gavin
Recently, I was approached by a group of students from the Masters in Marketing program at Bauer College of the University of…
A Little Bit of On-Page & Technical SEO Can Go a Long Way
C: SEO and Content Danny Gavin
Recently, I was reviewing some of our clients’ Google Analytics accounts and stumbled upon a great find. Our client has…
Deceitful Linking Practices Thru Images
C: SEO and Content Optidge
Part of our job at Optidge is keeping up-to-date on the news and latest developments in the SEO and internet…