Blog

New Team Member: Meet Brianna

Brianna’s path to finding her passion for digital marketing was anything but straight. Having explored several degrees, jobs and continents to her heart’s content, it was the combination of analytics...

Video: 3 Pillars of a Google Organic Search Campaign (SEO)

Hello, my name is Danny Gavin. And today, we’re going to learn about how to set up a Google organic search campaign. When it comes to setting up an organic...

Video Interview: Staying Lean, Going Remote, & The Best Tool Stacks

In the video below, Optidge founder Danny Gavin speaks with Eric Vardon, CEO of Morphio. The chat focuses on: Why digital marketing can’t be neglected in a company’s overall growth strategy....

2020 AMA Crystal Award Winner for NYC Luxury Retailer Ad Campaign

C: News

Optidge has received another accolade from our industry peers. This time, we’re pleased to announce we’ve won an 2020 AMA Crystal Award for our work with luxury New York retailer Degs & Sal,...

Mexico Promotes Social Distancing Efforts With the Help of a New Super Hero

It’s a bird, it’s a plane, no it’s Susana Distancia! From radio, and television, to Twitter and Facebook, this superhero cartoon character has been appearing as a part of a...

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

Recently, I was approached by a group of students from the Masters in Marketing program at Bauer College of the University of Houston to see if I could help them with some...

A Little Bit of On-Page & Technical SEO Can Go a Long Way

Recently, I was reviewing some of our clients’ Google Analytics accounts and stumbled upon a great find. Our client has multiple websites, and we have been going through each one,...

Deceitful Linking Practices Thru Images

Part of our job at Optidge is keeping up-to-date on the news and latest developments in the SEO and internet marketing world. So is Google’s trends analyst John Mueller, who was...

We Did It Again! Optidge Among Top 5 Houston Digital Agencies in 2020

Every year the Houston Interactive Marketing Association puts together a Show & Tell Mixer, instead of a pricey awards show, where they will showcase five of the best Houston marketing...

Optidge Volunteers at the Aishel House

It’s the season of giving at Optidge! The Optidge team and their families ventured into the heart of the Houston Medical Center to volunteer at the Aishel House to help...