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Video Interview: Staying Lean, Going Remote, & The Best Tool Stacks

Video Interview: Staying Lean, Going Remote, & The Best Tool Stacks

In the video below, Optidge founder Danny Gavin speaks with Eric Vardon, CEO of Morphio. The chat focuses on: Why digital marketing can’t be neglected in a company’s overall growth strategy. Finding the right balance of tools for your business. How to differentiate your...

2020 AMA Crystal Award Winner for NYC Luxury Retailer Ad Campaign

2020 AMA Crystal Award Winner for NYC Luxury Retailer Ad Campaign

Optidge has received another accolade from our industry peers. This time, we’re pleased to announce we’ve won an 2020 AMA Crystal Award for our work with luxury New York retailer Degs & Sal, and were finalists for our SEO work with Rollac. The awards...

Mexico Promotes Social Distancing Efforts With the Help of a New Super Hero

Mexico Promotes Social Distancing Efforts With the Help of a New Super Hero

It’s a bird, it’s a plane, no it’s Susana Distancia! From radio, and television, to Twitter and Facebook, this superhero cartoon character has been appearing as a part of a public service announcement throughout all Mexican media since the initial outbreak of the coronavirus....

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

SEO Analysis of Lemonade.com: Renters vs. Home Insurance

Recently, I was approached by a group of students from the Masters in Marketing program at Bauer College of the University of Houston to see if I could help them with some difficulties they were having with a school project. They presented the following...

A Little Bit of On-Page & Technical SEO Can Go a Long Way

A Little Bit of On-Page & Technical SEO Can Go a Long Way

Recently, I was reviewing some of our clients’ Google Analytics accounts and stumbled upon a great find. Our client has multiple websites, and we have been going through each one, finding and fixing up all of the on-page and technical SEO issues. For this...

Deceitful Linking Practices Thru Images

Deceitful Linking Practices Thru Images

Part of our job at Optidge is keeping up-to-date on the news and latest developments in the SEO and internet marketing world. So is Google’s trends analyst John Mueller, who was surprised to learn about a new type of deceitful behavior. Mueller called on...

We Did It Again! Optidge Among Top 5 Houston Digital Agencies in 2020

We Did It Again! Optidge Among Top 5 Houston Digital Agencies in 2020

  Every year the Houston Interactive Marketing Association puts together a Show & Tell Mixer, instead of a pricey awards show, where they will showcase five of the best Houston marketing success stories from 2019! We are super humbled that we are the ONLY...

Optidge Volunteers at the Aishel House

Optidge Volunteers at the Aishel House

Optidge Volunteers at the Aishel House It’s the season of giving at Optidge! The Optidge team and their families ventured into the heart of the Houston Medical Center to volunteer at the Aishel House to help prepare soup for families and challah for the...

How to Make Your E-commerce Website Google Friendly with Onsite SEO

How to Make Your E-commerce Website Google Friendly with Onsite SEO In case you missed Brooklyn’s largest gathering of e-commerce professionals at JCON last month, our very own Founder + Chief Strategist Danny Gavin spoke at the conference on all things SEO for E-commerce....