A Little Bit of On-Page & Technical SEO Can Go a Long Way
Recently, I was reviewing some of our clients’ Google Analytics accounts and stumbled upon a great find.
Our client has multiple websites, and we have been going through each one, finding and fixing up all of the on-page and technical SEO issues.
For this specific website, we worked on it starting at the end of December through early January. As can be seen with a little work and care we were able to more than double the traffic to the website!
SEO is definitely not a one-trick pony and, as can be seen, there is still work to do but it’s amazing to see what on-site SEO alone can accomplish.
What is On-Page SEO?
As per Moz.com:
On-page SEO is the practice of optimizing individual web pages in order to rank higher and earn more relevant traffic in search engines. On-page refers to both the content and HTML source code of a page that can be optimized, as opposed to off-page SEO which refers to links and other external signals.
What areas of the website itself can/should I optimize?
- Meta Titles
- Meta Descriptions
- Header tags (H1, H2, H3…)
- alt and title tags for images
- Find and remove duplicate content
- Canonical tags
- URL structure
- 404 errors
- 301 Redirects
- Schema markup
- Internal linking strategy