023: Marveling at Client Account Management from Mexico City with Nayeli Cano (Office Hours)

C: Podcast

Nayeli Cano is a client account manager at Optidge. Listen to today’s episode to learn all about her path to becoming an account manager and the power of organization, time management, and communication skills in this role. 

An Optidge “Office Hours” Episode

Our Office Hours episodes are your go-to for details, how-to’s, and advice on specific marketing topics. Join our fellow Optidge team members, and sometimes even 1:1 teachings from Danny himself, in these shorter, marketing-focused episodes every few weeks. Get ready to get marketing!

Key Points + Topics

  • [0:50] Nayeli Cano is a client account manager at Optidge. She got her college degree in marketing and communications. She’s been working in digital marketing as a project manager and account manager for the last seven years. She began as a content manager while in college. She knew she wanted more real-life experience before graduating, so she looked for an internship. She found volunteer work for a nonprofit organization that focused on making global social changes like increasing children’s access to school, improving the lives of women, and more. Despite it being volunteer work, not a paid job, this organization still had its volunteers in the position and hierarchy as if they were an employee. She was working for the marketing department performing social media management. This meant she also managed the website. So, she created a lot of content and information to add to the website. She also ran a Facebook and Instagram campaign with no real guidance. But Nayeli can definitely learn by doing. That campaign showed her this was the industry where she wanted to grow a career. 
  • [3:30] How important is it for account managers to have experience doing the service they will be managing? Nayeli believes it’s the foundation of everything as an account manager. Her volunteer position is where she learned all the skills she now uses on a regular basis. She believes it’s crucial for account managers first to implement the things they will manage. Her first (paying) job out of college was at a marketing agency, and she worked in the sales department. When she would try to sell a specific service or offering, the customers would ask technical questions. And at first, she wasn’t able to answer them, and she knew that was necessary to convert customers. She contacted her boss about potential training or courses to learn more about what the agency did. He suggested she get involved with the account management department. So she did. The first account manager she spoke with found it challenging to explain what she did verbally. So, Nayeli just observed and listened to what they did each day. One of the things she realized is that successful account managers know what all the departments do. As you’re the main point of contact for the client, you’re the bridge between the client and the team. It’s what she loves most about her role today. When she told her boss she wanted to move into account management, he told her he appreciated her initiative but that, for now, she was more needed in the sales department. 
  • [8:30] After some time, Nayeli realized that the agency would never give her the opportunity to be an account manager, so she quit. She applied and was hired by another agency as an account manager trainee. She found the account manager role to be complete – you’re involved in all departments and with the client. 
  • [11:00] The majority of Nayeli’s work before Optidge was in Mexico with primarily Mexican companies. Though she also had some experience working with a few European companies. Now, at Optidge, she works with primarily American businesses. The first couple of months working for Optidge was certainly a culture shock. She found the biggest difference to be how Mexicans and Americans communicate and negotiate. Mexicans tend to sugarcoat things, always being sure to add “when you get a chance, if it’s not too much trouble” and other gentle verbiage. Americans, however, are much more direct and straightforward. As an account manager, you need to know how to read people. When you work with people, you’re working with emotional beings. And you don’t know what’s happening in the other person’s life. So you shouldn’t take things personally, and you need to read their personality and current state of mind through video calls, phone calls, and emails. This way, you know how to respond best. This was hard for her initially, but she has learned so much and is very grateful for the opportunity this has brought her. 
  • [15:00] Organization is key in the field of account management. Good thing Nayeli is a self-proclaimed “control freak.” She always wants to know what’s going to happen next. She’s a big proponent of the classic, handwritten To-Do List. Organization seems to be in her veins. If a disorganized person wants to become an account manager, Nayeli believes people can develop any skills they want, including organization. However, some personality traits will fit better in some roles than others. Not only do you need to be organized in account management – you need to LIKE organization. You also have to communicate with people. You’ll never work alone in this role, so you need to be somewhat extroverted. 
  • [17:49] One of the most important and challenging aspects of account management is managing client expectations. Nayeli knows she needs to get the client what they need, but she also must protect her team. She divides her time and focus between the client and the team 50/50. For the client, she IS the agency. However, without the team, they can’t deliver their services. She tries to manage expectations in both directions and remain neutral. If a client makes an urgent request at 4 pm on a Friday, you need to know your client, their personality, as well as your team and how they perform their jobs. Is the request truly urgent? If so, how long will this change likely take – a few hours, days, or longer? Sometimes an account manager will be so involved in a project that they can make that change themselves without reaching out to their team. If she negotiates with the client and determines it is genuinely urgent, then she turns to the other side and starts negotiating with her team. This is why your regular day-to-day relationships with your team members are so important. They need to know you will try your hardest not to have last-minute work, but sometimes it can’t be avoided. 
  • [22:19] An essential skill for any account manager is time management. Nayeli knows how important it is for her to prioritize things. Each day when she logs in to work, her first step is to check what emails and messages she’s received. Then she will prioritize the tasks for the day (and the week, if she’s able). There will be things that are urgent, but also things that are important but not necessarily urgent. You have to set the pace for your team. 
  • [23:50] It can be very easy to fall into the habit of being a 24/7 account manager and keeping your working “hat” on all the time. For Nayeli, it’s imperative she has regular time when work is turned off in her mind. It allows you to be more productive when you start work the next day. Part of her wrap-up routine involves writing down all her remaining priorities and plans for the next day. Then she pauses all notifications and takes her dog on a walk. She believes getting fresh air and clearing her mind is important. Sometimes, though, when you’re just walking and being, you can start to think about work. This can be a good thing, though, as sometimes, when you least expect it, you will find insight or the solution to a problem. When that happens, Nayeli writes down the thought on her phone and then returns to the moment of walking her dog. 
  • [27:00] One specific work experience Nayeli is fond of was her opportunity to work with Marvel on the Avengers movie series. Sometimes working in the entertainment industry isn’t always entertaining. But she found it to be fascinating work, albeit a LOT of work. There were five movies she was working on, and she was involved in the launch campaigns for Avengers: Infinity War. Working with Marvel has been one of the best things to happen to her in her career.

Guest + Episode Links

Full Episode Transcript

Danny Gavin    00:05 

Hello, everyone. I’m Danny Gavin, the host of The Digital Marketing Mentor, founder of Optidge, and marketing professor. Today we have a very special Office Hours episode with Nayeli Cano, who is a client account manager at Optidge. She’s calling in all the way from Mexico City, Mexico, so South of the border. And we’re just so excited to have you here today, Nayeli.


Nayeli Cano    00:46 

Yeah thank you Danny. Hello everyone. I’m so happy to be here.


Danny Gavin    00:50 

First of all, why don’t you tell us a little bit about yourself, your educational background and how you. Came to become a client account manager.


Nayeli Cano    00:57 

Yes, of course. I have a degree in marketing and communication and I have been working on the digital marketing industry as a project slash account manager for the past six seven years, almost seven years now. I started my journey in digital marketing as a content manager. That was actually my first approach to this digital marketing world. I was still in college when I have this approach. I was about to finish my career in the last semesters and I remember that I wanted to do something else, like I wanted to learn something more before I graduate. And then I started looking to do, you know, some activities or something that could add to my experience because I didn’t want it to just. Finish school and go out there in the professional work without being prepared. I found these nonprofit association, they are dedicated to do global social exchanges. So they receive a lot of foreign people and then assignment to a social cost related to environment and you know children education and care for the elderly and stuff like that. So they basically operate as an organization, as company. And they have a lot of different departments and you can join to one of those department as a balloon theory. But they also want you to the love that the leadership on young people, students or recent graduates, you are basically working with them, but it’s a balloon theory, so you don’t get paid or anything. But I remember that I joined to the marketing department for the social media management and content creation and it also include the maintenance of the website. So you know, I updated a lot of info and I create a lot of content to try to let the people know what this association do. That was my first approach to the digital marketing world i remember that I also got the opportunity to run a Facebook and a Instagram campaign. Nobody told me how to do it, so it probably didn’t get the best results. But that’s how I learned. And I remember that I think at that moment that was exactly what I wanted. That was exactly what I needed because I was going to use that as my playground to know, to just learn and maybe do some things that I wasn’t so. Used to doing before, but that was my opportunity to learn.


Danny Gavin    03:28 

Nowadays you aren’t necessarily doing as much hand on work, and you’re being more of a project manager, client account manager. How important is it for someone who wants to go into that arena actually spend time doing the things first right, Like running Facebook campaigns, running Google ads, campaigns, actually doing the marketing? How do you see that? Enhancing what you do today.


Nayeli Cano    03:50 

I think that it’s like a very, you know, like the base of everything I have to be honest with you. I think that this opportunity that I have with that organization, even it wasn’t like a real work. If you like a real job, if you wanted to see it like that way, I can totally say, you know hands down that that’s when I learned all the skills that I have now. I think that it’s very important for that and I told manager, a project manager to 1st. Implement the things that you are going to manage after. I remember that I after. I wasn’t that organization. I had my first job in a digital marketing agency and my very first job was on a sales account and this is where i really get the opportunity to see that. It’s really important for the people to know what you are selling, what you are doing, what you are managing because I remember that i was you know calling the clients to trying to present our credentials, to present our services to them to find an opportunity to have a business together. But most of the clients I mean or even all of the clients were asking me questions like more technically related, right that I at that moment I wasn’t able to respond like immediately because I didn’t have all the working knowledge to say hey this is what we do and. If you are in a call with a potential client, right and you want to convert them into a real client and they are asking you things, you have to be able to answer these questions and to try to convert them, right? But it how could you do that if you don’t know, you know all the very details of the things of the services that the agency offers. So I remember that i mean I noticed that and even though I do like. You know, to sell things and to speak with people and try to get them to our agency and stuff like that. I remember that I reached out to my boss and I told him this and I and I told him like hey, there is like a way like a course or something that I can take to get more knowledge and what you do and all of that. And I remember that he told me like. Probably you can get involved with the account management department they are the ones that I taking on the daily basis the briefs and you know or manage them all that the projects and maybe you can learn from them and I was like okay I’m going to do it right and that’s what I did. I remember that I said i told one to these girls one account manager like hey I really want to learn and understand. What you do with the client, what is the process that you have once the sales department close the sale and that person is a client, what you do, what is next? I mean in general what we do as an agency, right? And I remember that she didn’t tell me like a lot of it was kind of difficult for her to try to show me and tell me what they do. But I remember that i was just sitting next to her every day, you know, listen to their calls and just checking what they do and all of that. I mean, there’s a lot of things that you need to in order to be like an account manager. But one of the things that I realized is that you need to know what all the departments do. It doesn’t matter if he’s at design department, it doesn’t matter if he’s website development department, you know, it doesn’t matter what they do. You need to know. Because you are the main point that for the client, you are that bridge between the client and the team and you need to be prepared. That is the thing that I love the most about my role. And that was the moment when I realized it, that I wanted to do this, that I wanted to be an account manager. You know what? Project manager. And I remember that I told to my boss this and he told me like, okay, that’s a good idea. Maybe that’s something that you can do. But for now, the account department is full and I need you to keep you on the sales. And I mean it was so sad, right? I was like so bummed because after have this little hint of what of the account managers do, I wanted more like i wanted to do more but they didn’t let me do it at that at that time. So it was it was kind of sad.


Danny Gavin    08:31 

Going from there, did anything else happen during that time until you came to Optidge?


Nayeli Cano    08:36 

After he told me like, hey, it’s i appreciate your initiative you know, and this but I need you to be on the sales team. I was like OK, let’s let’s do that. And of course I try to get the best out of that but as the time pass by you know, i have like this. Need to do more and I was thinking like maybe this is not what I really want to do, maybe be on sales team, it’s not what I really want to do. So I decided to quit that job because I realized that they will never give me the opportunity to be an account manager. And then I applied to another job as an account manager role. That’s where I met my first. Account manager, director, They hired me and I started as an account manager trainee, you know, because I didn’t have like a lot of experience on this end. But i do have the willing to learn, you know, when I was like eager to get to develop that part of me, I think that was the best decision that I could have made at the time, because that was when I really get to see what an account manager is, what you can do and what you can develop. And I think that this is a role that is very complete because you get involved in all the areas of an agency. You get involved also with the client and sometimes talking with the clients, having calls with them. It’s not the exist thing in the world, you know, sometimes it’s not like a walk in the park. It’s not all always pink and pretty and. It also gave you the opportunity to develop skills and knowledge that you probably wouldn’t have the opportunity to develop if you were focusing only in one area.


Danny Gavin    10:27 

That’s an amazing perspective when it comes to account management. That allows you to see a lot of different areas. Some people like to just focus on one. I find it with my students all the time. It’s like, hey, in digital marketing, do I only have to do one thing to have to do lots of things? And the beautiful thing is in the world of digital marketing, there’s so many paths one can take, whether they just want to do SEO or do they want to be more broad and yeah, take a role like an account manager or a sales manager or something like that where they can touch a little bit of it. So with that being said, before we jump into more of project management and account management, I’m very curious to ask you. So obviously earlier in your career you’re in Mexico, you’re working with primarily. I know you worked with some companies in Europe at different things like that, but I imagine most of who you’re working with were you know Mexican companies, but now with Optidge you’re working primarily with US based companies. So you know, how’s that going? Are there any differences between the two or similarities?


Nayeli Cano    11:29 

Oh my God, there’s a lot of difference. To be honest, I felt like the first three months, it was like a very cultural shock. You know but work related and I can tell you now that the 1st and the most difference, you know, the main difference that I that I found is the way the American people and the Mexican people negotiate things because I feel like in Mexico we tend to sugarcoat everything we tend to be like. Oh, Danny, can you please, if this is not a problem for you and stuff like that. And the American people are very direct. You know, sometimes i remember and this happened to me like the first month, but I was kind of scared because I got mails saying things like can you please send me the report? And I was like okay, so. What is this done? Are they mad at me? Did I did something wrong or what? Right but now, I mean now I can, I can say that is just the way them, the Americans, people, you know, that drive their cells because they are more direct, super straightforward.


Danny Gavin    12:36 

And I think people can learn a lot from that because, you know, not everyone is in a situation like you where you know, you’re working with one country, one language moving to another. But I think we all have those times in our life where, like we’re used to dealing with certain type of people, right? And they act in a certain way, they communicate in a certain way. But you have to remember that not everyone does, right. And therefore we sometimes we have to learn how different people communicate. And just because someone might write something in a way that you know seems mean, but maybe it’s not right, maybe it’s just that’s the way that they communicate and. So I think it’s cool you’ve got a, you’ve got an advantage where you sort of like opened up your world where like ooh, there’s lots of different ways that people communicate. And I’m sure that’s going to help you even more, you know, being a project manager, account manager, you know, working with lots of different people yeah, totally because I think that another thing that you as an account manager need to know is to how to reach people, right? Because when you are working with people, and I think that this is something important that I always like to mention when you are working with people you are working with. Emotional beings, we all are emotional beings. And sometimes even if you are working, you know you don’t know what is going on the other person likes, right? So you don’t always need to. I mean you don’t need to take things personal, read people, even if this just by having a call with them or having a video call with them or just through mail. You need to read, to read them and understand how you are going to approach to them because yeah, I mean i can tell you the American people, you are very straightforward, very direct. But that doesn’t mean that you are not polite, that doesn’t mean that you are not educated, right. And there’s like you said a lot of different ways and how people communicate. To be honest, I think that it was hard at the at the beginning it is a challenge honestly, like a really big challenge for me, but I feel like I’m learning a lot. And I’m so thankful for having this opportunity like you said, I think that in the past I have been working with companies from other parts of the world, not only Mexico and the communication was very different too. But I feel that now that I’m like fully with upditch and with them American clients in the American team it’s yeah it’s just like a it’s different or different in a good way and it’s i’m so happy to have this opportunity to be honest.


Danny Gavin    14:56 

Yeah, and we’re so happy to have you as well. Anyone who’s been behind the curtain of project management knows it involves a lot of work and especially organization. Were there any specific organizational challenges you ever came as you built up your skills in project management? Like, were you always an organized person, or did you kind of have to learn it on the job?


Nayeli Cano    15:15 

I think that I have always been an organized person. I’d like to say this, but i don’t know how people will take it. But I’m kind of a control freak, right? I always like to have things in control. I always want to know. What is going to happen next? I’m very organized. I am fan like a totally fan of the To Do List, you know, and just like a old school, I like to write down everything in my notebook to keep track of things. I mean, I do use another task tracker, you know, digital. I think that the old school is always. Is there to stay forever, you know, your pen and your notebook and just write down your To Do List. But I do think that i have always been organized, even with myself, even within in my life. I have always. I remember at college when we have to do something in teams, I was always the one organizing everyone, you know. So yeah, I think that it’s in my veins.


Danny Gavin    16:13 

Yeah, it sounds like you’re a natural. So do you feel like people who aren’t organized? Do you feel like they? Can still be a good project manager, account manager? Like do you feel like they can learn the skills or it’s really a job for people who are just more built that way?


Nayeli Cano    16:29 

Honestly, I think that you can give it love any skills you want to, but I do believe that there are certain things you know, certain aspects of the personality that will fit better than others in this role in the specific because you, I mean you need to be organized that that’s something very important, but you also. Would like to be organized, right? Because if you are not and that there is something that you, maybe you can learn how to do it. Maybe you can apply some techniques and stuff like that. But if you don’t really like it, you will fail at the end, right? And also you will. You will also want to have communication with people. I know that there are some people that prefer to work on their end. You know to alone this role. You will never be working alone. You will always have communication with the team, with the clients, with suppliers, with other contractors, with a lot of people. So you need to have that personality, to be outgoing, to be extrovert, to be talkative. You know, answering your question, you can develop and learn these skills, but I do believe that this role is not for everyone.


Danny Gavin    17:45 

I agree and I think the next question is going to even push it more. One key point within account management is managing clients expectations as well, just generally communicating with clients and obviously we’ve we’ve just spoken about you know, understanding that you know different clients work in different ways. You also have to communicate client requests and notes to your team members. Are there any customer service skills that you particularly enjoy using, especially when you’re like communicating? Between the client and the team, Knowing that you have to treat the client really well, but then also protect the team, yeah.


Nayeli Cano    18:19 

I think that the most challenging part of my job honestly, because you said it, you need to give the client what they want, what they need because they are paying you for that, but also you need to protect the team and being like in the middle of that situation sometimes. It’s tricky. You know you can do something and it can backfire with the clients or with the team. What I do in those scenarios is that I and maybe you are not going to believe this because most people always tell me like no, you need to have a preference of this. But honestly i don’t. I always divide my attention and my time 5050 you know, because I do know that I have to protect the team but I do know that I have to deliver results to the client as an agency because. For the client I am the agency right and also for the team because I mean they are the team if without them we can deliver the results to the client but if we don’t have clients, we can have a team right. So it’s tricky that situation. So I always try to manage the expectations 5050 and trying to be neutral about it what happened when when? I don’t know. We have a client that is asking for a tricky request or a urgent request on a Friday at four p m or something like that. You know, that’s always, that’s always, that’s always the thing. I will say that it depends on the client and it also depends on the team. When I say that it depends on the client, that’s because you as an A good manager first of all need to know what tier the client is. If he’s a tier one client, Tier 2, tier 3, you need to know the client. As a person, you need to know if you can negotiate first with them. If you can deliver that request next Monday or later. You need to know if that is something that the team can do and that it will take them 10 minutes or it will take two hours or it will take days. Right When that kind of situations comes, you as an A commander need to be so prepared to first of all negotiate with the client you need to be aware of. What the request involved because this is this is something that i think is also important to mention because sometimes you as an Echo manager are so involved in the in the ongoing work that when a request like this comes, maybe that’s something that you can do even without the team, you know. But it i mean it only depends on what the request is. I will say that the first thing that i do is always negotiate with a client. When it happens that I already negotiate with them and this is something that they really need, then I’ll look to the other way and start negotiating with the team. You know, because it’s a four p m on a friday. And I think that something that really helps me to be able to get the team working on that request on a Friday at four p m is the relationship that you build with them. During the daily basis because like you said there will be times when you can protect them, when you can avoid them to work on that request. But there will be times where you where you can’t. You and the team need to understand that even if we try with all of the strange do not work on that request. That is our work, right. And that’s why we are here for to work. I will say that yeah when that kind of situations present, it’s just a matter of negotiating with everyone around you.


Danny Gavin    21:57 

I think that’s what why you have to understand like relationships with people, create that relationship with your client, create your relationship with your team. It’s I think the term is empathy in English, where it’s like you got to feel people and feel them out and see what’s going on and then being able to kind of make that match in that situation. So I can imagine like with all that going on, you need to have a lot of time management skills, right? In order to effectively manage the project and expectations. What are some tactics or processes that you use to make sure you don’t get bogged down in like things and you manage your time properly?


Nayeli Cano    22:34 

Basically what I do is that I learn how to prioritize things. You know how to have priorities for the day. So every day when I log in, the first thing that I do is do like a general check of. What emails do I have? For example if I send like a message to the team the day before and that they didn’t ask for any reason or something, I need to check what is going on to start with the day. That’s the starting line. After that I’m I just started to prioritize the task for the day and even if I can the task for the rest of the week. And i tend to do this on Mondays actually. But I will say like the short answer is learn to prioritize things because there are both things. That are urgent that you can plant because urgent doesn’t always mean that you need to do it like in that exact moment. And there will be also things that are important but that are not urgent. So you need to understand how to organize those little doubles to also mark the pace to the team, because something really what about the optics team in general is that they don’t need you to micromanage them. Because they are very good at manage themselves.


Danny Gavin    23:47 

So with the talking about time, it could be very easy to become a twenty four seven project manager and keep your metaphorical hat on. You know all the time. Do you do anything to ensure that you can turn that part of your brain off and email notifications on a regular basis so that, like when the work day ends, you know you can move on and have that balance in your life that everyone needs.


Nayeli Cano    24:09 

Yeah, I think it’s very important to have this time off. Of work because it also will allow you to be more productive the next day. And what I do is that the same as I do in the mornings after I log out, I wrap up the day, you know, set my priorities for the next day, set what I what I need to keep working and following up the next day once that I make sure, like totally sure that I don’t have any. Emails of my draft that I don’t have any urgent things to send to the clients or anything like that. To be honest. I post all the notifications. I just go and take my dog for a walk. Most of the times we are in our homes, so I think that is very important to go out and take some fresher. So that’s what I do. That’s my routine after I look out from work, go with my dog and walk for a bit. You know just to clear my mind from all the things and I wouldn’t say that it’s a backfire that but sometimes when I, you know walking my dog and just thinking and all of that I sometimes I start thinking about things related to work because you can stop it, right. You can I mean you have like all these things in your mind but I think that it’s something good answer, something good because sometimes when you less expected you get the answer to something. Or you get an idea or you get like an insight or something, you know. So i think it’s good. But what I what I do is that if I have those ideas in that moment, I just write it down on my cell phone real quick and then I was like okay, that’s it. Tomorrow I will go back to this. Now I’m here with my little dog walking in the park getting fresh air, so. Yeah, think about that. Don’t be here. Don’t be at work right now.


Danny Gavin    25:54 

Yeah, i agree with you on so many levels. Like, I get my best ideas while I’m taking a shower at night. And I always like to tell people that the tough things, the hard things of work, those are things you need to like leave when the day’s over. You need to leave because you can’t do anything about it. You have to shut it down. But the wonderful things, the things that you like, obviously you need to make time. But if you want to think about those things and you enjoy it and it helps you, then yeah, that’s great. Embrace that. Don’t let it overwhelm you. And I think like what you said when that point. Turns in. The best thing to do is to write it down, because once you’ve written it down, you know it’s there for the next day or the next week to get to. Then you don’t have to let it take over. You can then, like, continue to go, you know, do whatever you were doing. So I love that idea.


Nayeli Cano    26:34 

I know, I know, I know. And I think that that’s something that most people don’t do because some people is like, oh, I have that idea, I will write it down, but they never do it right. So that will be my advice for all you please. When you got an idea, write it down if that moment. In your cell phone notes or sending us a message to someone you love and the next day just go back to it.


Danny Gavin    26:58 

The trick is when you’re in the shower, it’s a lot harder to write down but it’s OK, but you can figure it out.


Nayeli Cano    27:03 

I got the opportunity to work with Marvel, Disney, Marvel, the movies, Yeah, And it was Marvel at time. You can imagine It was a lot of work, but it was at the same time so exciting because, you know, working with them. Entertainment industry is not always entertaining so it was like a real challenge. But I think that i am so happy and proud to be that I get to be part of that project I work with them in. If I remember correctly there were five movies and I also was involved in them. All the, you know the launching campaigns for The Avengers if you need to work. So it was like a real, you know the huge bomb. It was huge. It was just huge. And I remember that i feel the thrill of it all, you know, like I was so excited for the movies and I was so excited for you know just launching the movie and just for be part of the team that work on launching that campaign when the movie came to the terrors and all of that and yeah, i think that working with Marvel. It’s one of the best things that happened to me in my career so far.


Danny Gavin    28:15 

Yeah, that is so cool. I think a lot of us, especially movie fans, wish we could have an opportunity like that. Do you have a favorite Marvel character?


Nayeli Cano    28:24 

I do. I think that Captain Marvel, she is one of my favorites. And also Black Panther. I really love Black Panther. I mean. Working with them, I had to watch all the movies in chronological order, you know, to understand everything. And I became a real fan of the Marvel Universe. But I can tell you right now that hands down my favorite movie for Marvel is Black Panther One A very special movie, especially because the lead actor did pass away at a young age. So it just enhances the power of that. But yeah, i would definitely put that as one of my favorites as well. Before we wrap up our episode, we like to do our lightning round and because we’re talking about movies, we’d love to know what are your top three movies that you recommend our listeners to watch.


Nayeli Cano    29:14 

Ok, so I think that one of my. Favorite top movies like Forever and ever. It’s one movie that is called Another Earth and it’s kind of science fiction because, I mean, I’m not going to spoil nothing about the movie, but I’m the movie is about that there is another Earth, you know, like a another Earth, like our planet Earth. There is another one out there in the space. It plans you the question that will you go to that Earth to meet you? And the people that you meet here, if you got the opportunity to do it, you know, and if for some reason in this life, in this earth, you do something bad or something that you are not so proud of and you have the opportunity to go to that earth and maybe change that, will you do it? I really like that movie and that will be my top one. I said that in top two. I will say Black Panther, but just because i’m kind of cheesy and always you know what watch that movie always remains reminds me the time that I was working with Marvel and we will launch that movie and all of that. So my top two is Black Panther. My top three, I really fan, I’m really fan of the horror movies. Yeah the horror movies, scary movies and all of that and I recently watch. Again, like rewatch a movie that i really liked that it calls The Autopsy of Jane Doe. You can watch it on HBO Max. I think it’s available there. And I really like that movie because it’s not like the regular scary things that you know that will happen. It has like a little blood twist that you don’t expect like never and I think. It’s a little twist, but that is what makes it like a very good horror movie.


Danny Gavin    31:10 

I love a good plot twist and when you add that to horror like man, there’s nothing better. So Naeli, what is your goal for 2023 What are your plans?


Nayeli Cano    31:22 

I think that related to optic and to work. I have a goal to be more involved on the strategy with all the clients. That is something that I really want to be part of. I don’t know still how I’m going to do it. I probably need to be like more involved with all the departments, but that’s something that I really want to do and this is something funny. This is nothing related to work, but i want to learn how to do a split, like I want to work on my flexibility and that, and I think that will be my main goal of this year.


Danny Gavin    31:58 

That is so original. You know what? When I was a kid I did martial arts from like 9 or 8 years old to 14. And I actually, I’m a black belt in Kung Fu if anyone didn’t know that. But yeah, like one of the hardest things for me was like when we were down on the floor and try to like reach out and touch our toes, like I could never do it. So flexibility is definitely something that I could agree with you. I don’t know if I’ll ever get there, but if you do, I will be very happy for you, yeah.


Nayeli Cano    32:24 

Well, I have a year, so.


Danny Gavin    32:26 

Where can listeners learn more about you?


Nayeli Cano    32:29 

Well, you can follow me on LinkedIn if you want. You can found me there as Nigel Licano and if you want to you can also follow me on Instagram because I am very active on there. I will say like Facebook to you, but to be honest I don’t use it like as much. I think that i don’t know if this is because I am millennial or what, but I’m more into Instagram than everything.


Danny Gavin    32:53 

Yeah, I don’t blame you, I think. Instagram is definitely where it’s at. I always find Facebook is more of like a personal kind of thing, but yeah, that’s cool. Naeli, thank you for being a guest on the Digital Marketing Mentor. Been wonderful to discuss account management and project management with you and your journey from Mexico to the world of digital marketing in the United States, we’re so lucky to have you. Thank you listeners for tuning into the Digital Marketing Mentor Podcast. We’ll talk to you next time no. Thank you so much for having me.


Nayeli Cano    33:24 

Thank you for listening to the Digital Marketing Mentor Podcast. Be sure to check us out online at the DM mentor.com and at the DM Mentor on Instagram. And don’t forget to subscribe on Apple Podcasts, Spotify, or wherever you listen to your podcasts for more marketing mentor magic. See you next time.


Suscribe Now