Universal Analytics: Should I Switch or Not?

By far the most complete description I’ve read about Universal Analytics. 

Back in October 2012, Google announced Universal Analytics as the next version of Google Analytics. The tracking code has been overhauled completely, and there are plenty of back-end improvements.

And they just opened up the beta to the public.

Even though there aren’t any new reports yet, you’ll need to switch over to Universal Analytics sooner or later if you want to keep getting access to the improvements in Google Analytics.

Full disclosure: moving to Universal Analytics isn’t a quick upgrade. You’ll need to set up a new property and replace all of the Google Analytics code on your site.

First, we’ll cover how to get Universal Analytics running.

Then, I’ll walk you through the changes so you can make the call on whether you want to switch right away or hold off a bit.

Continue reading here: Universal Analytics: Switching to the Next Version of Google Analytics.

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