2023 Top 3 Digital Marketing Trend Predictions
Our team members have predicted 2023 marketing trends! It is crucial to be ahead of the trend curve leading into the new year. So what marketing trends do you expect to see in 2023?
In Paid Social: AI as a tool to help us brainstorm. We wouldn’t go live with AI-generated copy or creative (yet), but it can give us lots of ideas in seconds, which we can refine to fit the particularities of our campaigns.
Google Ads marketers are getting pushed even further to use automation – enter Performance Max and RSAs over expanded text ads. BUT these automation tools are becoming more powerful, and with the right know-how, work amazingly well to improve performance.
Conversational queries – Google is looking to better understand conversational searches/how users use natural language when they search for something. Optimizing content is going beyond keywords, but also taking into consideration conversational/verbal phrasing
- Optidge’s “The Digital Marketing Mentor” Podcast Strikes Gold and Silver at the 2023 Davey Awards
- Mandy Politi, Optidge Senior SEO Strategist, Presenting “Using Linguistics To Create Content That Ranks” at State of Search 2023 in Dallas/Fort Worth
- Podcast: How to Level Up in Client Management | Inbound Back Office Podcast
- Podcast: What you need to know about GA4 | Product Market Fit
- Podcast: How to Create a Winning Digital Marketing Strategy | Inspired by Purpose