PPC

A Graph from Google Search Console Showing the Website Data

The Strategic Advantage of Google Ads Before SEO: A Key to Early Confidence in Digital Marketing

C: Google AnalyticsA: Danny Gavin

In the intricate world of digital marketing, the strategic deployment of resources can make a significant difference, especially for those…

Google Ads Reporting Page

Visualizing Quality Score in Your Google Ads Accounts

C: PPCA: Rachael Howle

When it comes to the world of Google Ads practitioners are always talking about “Increasing Quality Score” and what can…

Wordstream Live

A Guide to Evolving with Google’s Search Marketing Updates: Three Part Series

C: PPCA: Joseph Wolf

Images Sourced and Concepts Adapted from Presentations at Wordstream Live Austin 2017 Being a fan of Wordstream for a couple years now,…

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Keyword Planning in a Close Variant World

C: PPCA: Joseph Wolf

A Guide to Evolving with Google’s Search Marketing Updates: Part 3 Speaker: Navah Hopkins – Services Innovation Strategist at Wordstream…

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Search Marketing Hacks & Strategies That Are SO #FakeNews

C: PPCA: Joseph Wolf

A Guide to Evolving with Google’s Search Marketing Updates: Part 2 Speaker: Zina Kayyali – Director of Customer Programs at…

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TOP 11 Landing Page Platforms

C: PPCA: Danny Gavin

Check out this EXCELLENT list of easy-to-produce landing page platforms perfect for your PPC/SEM Campaigns. Also find: Features, Pricing and…

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Typical Digital Display Advertising Costs

C: PPCA: Danny Gavin

AOL, Yahoo and other major publishers sell day-long homepage takeovers for around $500,000, media buyers report.According to media buyers, Hulu…

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Tool to Determine the REAL Winner in an Ad Copy A/B Split Test

C: PPCA: Danny Gavin

I stumbled upon this amazing worksheet which helps you determine the REAL winner of a Google Adwords Ad Copy Split…

A Construction Worker On A High Rise Building

Remarketing Now Easier with Google Analytics Integration

C: Google AnalyticsA: Danny Gavin

What an awesome surprise to find this blog post on Search Engine Land this morning. Google has made it easier…

A Construction Worker On A High Rise Building

3 Ways To Track Clicks as Conversions in Adwords

C: PPCA: Danny Gavin

I went to an awesome seminar today run by Google!!! I learned and was reminded of many things. One of…