Optidge Shines Again: 7 Years of Crystal Awards Excellence!
We measure success by more than just metrics. We measure it by the growth our clients see and the impact our strategies have.
In performance marketing, results speak loudest – and recognition from your peers? Even louder.
Optidge is thrilled to share our team once again has a lot to be proud of.
At this year’s AMA Houston Crystal Awards, we’re honored to have won two awards and a finalist nomination in a third category.
Here’s how we did:
🏆 Best Large Paid Search Campaign – Shrader Law
🏆 Best Medium Paid Search Campaign – Ranger Guard
🏅 Finalist: 2025 Best Non-Profit Marketing Campaign – Colel Chabad
Of the win, our CEO Danny Gavin took to LinkedIn to celebrate.
“I’m humbled to say that we have been Crystal Award Winners for seven years in a row, and in particular, winners of the “Best Paid Search Campaign (either Medium or Large)” awards for 5x’s in the past four years.”
He went on to congratulate his talented team on their continuous efforts to make partnership, mentorship and dedication a key focus in their work, and in their success.
These nominations aren’t just about the trophies (although we won’t say no to those!).
They reflect the outcomes we’ve achieved for our clients through data-driven and ROI-focused campaigns that go beyond industry standards.The competition celebrates the best of the best in marketing across Greater Houston and beyond, and we’re honored to be recognized for our work in both paid search marketing and campaigns.
We Don’t Do “Set It and Forget It”
These wins reflect what happens when a team refuses to settle for cookie-cutter strategies and instead builds performance marketing plans custom to each client’s specific goals and growth potential.
If there’s one thing that sets our approach apart – besides the measurable ROI – it’s that we’re relentlessly proactive.
We don’t wait for performance to dip. We’re constantly optimizing campaigns, analyzing what’s working, and making shifts to the budget or creative to maximize results.
In fact, many of our clients come to us with the same frustrations:
- “We’re not seeing ROI from our current agency.”
- “We’re doing it in-house, but nothing’s scaling.”
- “We need someone who’s on top of things – not just reacting when something goes wrong.”
We’ve heard these more times than we’d like to admit. That’s where we step in, not just to clean things up, but to set the bar higher.
Why These Awards Matter Us (And What They Say About Our Work)
Let’s break down what we did to earn the nominations in the first place.
Shrader Law – Large Paid Search Campaign Winner
Legal marketing is notoriously competitive. High cost-per-click and expensive lead generation ads mean, many firms burn through budgets fast with little to show for it.
That’s before adding in strict regulations and compliance. So, how to optimize Google Ads for high-quality lead generation?
When Shrader Law came to us, they had a history of investing millions in Google Ads without signing a single client.
Competing in one of the most expensive digital markets – mesothelioma litigation – they needed more than ad spend. They needed a strategy.
The result? 8 signed cases in 7 months, generating up to $11.2 million in potential revenue. Turning a flatlining Google Ads strategy into a scalable lead-generation machine.
We:
- Built tightly segmented campaigns by state and keyword themes.
- Used legal-specific negative keyword filtering to protect spend.
- Customized landing pages by geography and legal need.
- Created a closed feedback loop to evaluate lead quality and sync with offline outcomes.
Ranger Guard – Medium Paid Search Campaign Winner
With Ranger Guard, we managed a PPC campaign that needed to grow across markets – fast.
The catch? Each market had unique demographics, regulations, and competitors. And didn’t just need leads, they needed transparency.
With scattered campaigns and no clear attribution to contracts, they were flying blind.
Outcome? 68 new security contracts with a value of $1.36 million and over a 10x ROAS.
Here’s how we approached it:
- Full CRM integration with HubSpot to track actual ROI.
- Branded, non-branded, and geo-targeted Google Ads campaigns.
- Automated bidding strategies optimized through real-time data.
- Custom landing pages for Houston, Dallas, and Austin-specific services.
Colel Chabad – Multichannel Nonprofit Campaign Finalist
Nonprofits often struggle with fragmented messaging across platforms. For Colel Chabad, one of the oldest Jewish charities in the world, we unified their voice across email, search, social, and direct mail.
Even 237-year-old legacy organizations need modern solutions. We built a full-funnel, multi-channel strategy to drive donations during high-impact giving seasons that include:
- Paid Search, Paid Social, and SEO combined into one powerful engine.
- Seasonal ad creative tied to Jewish holidays and donor behavior.
- Video storytelling and emotionally resonant messaging across Meta.
- Keyword-rich SEO content aligned with tradition and giving values.
The result? We proved that advanced PPC campaign management optimization techniques for nonprofits don’t just exist – they deliver.
- $796K+ in Q4 revenue on just $66K in ad spend.
- 11.98x ROAS across all digital channels.
- 306% growth in SEO impressions and 188% increase in clicks.
Not Just Awards but Actual Impact
Recognition from the Crystal Awards is exciting, but we know it’s the real-world results that matter most.
These campaigns weren’t just “award-worthy” on paper – they drove down acquisition costs, generated high-quality leads, and moved the needle where it mattered most for our clients.
Each campaign reflects our belief that the best paid search strategies are customized, data-driven, and built for ROI from day one.
So, whether you’re a nonprofit trying to do more with less or a business frustrated by stagnant ad performance – we’d love to show you what’s possible.
Ready to Work with an Optidge Top-Tier Team?
What all these campaigns had in common was a deep understanding of the audience, smart budget allocation, transparent communication, and agile optimization.
We’re not here to take a victory lap (okay, maybe just a short one). Seriously though, we’re here because we believe every client deserves a marketing team that’s just as invested in results as they are.
Again, we’re honored by the recognition – but we’re even more excited about the businesses we can help next.
Want to know what a customized paid search or marketing strategy could look like for you?
Awards are great. But, the results are better. Let’s win together.