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Remarketing Now Easier with Google Analytics Integration

Remarketing Now Easier with Google Analytics Integration

What an awesome surprise to find this blog post on Search Engine Land this morning. Google has made it easier and even more accurate to remarket, now with the help of Google Analytics:

A Primer On AdWords Remarketing Using Google Analytics

…Previously, we created lists based on sections or products within our site, there was some guesswork and some analytics involved in creating these marketing lists. Now we can use Remarketing with Google Analytics to create a marketing list for those that spend a specified amount of time on your site, or place items in the shopping cart…

via Improve your Remarketing with Google Analytics Integration.

Often Google gets a lot of flack, like when they introduced the beautiful (not provided) keyword hiding the search querys of users who are logged into their Google account. However, such additions definitely warrant giving Google a nice big pat on the back.

 

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